Thermal waters, water parks and diRoma’s family-friendly hotels keep Caldas Novas among Brazil’s favorite January vacation destinations.
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KFC and Coca-Cola launch a national Christmas campaign in Brazil with sharing combos, 900 ml drinks and exclusive collectible cups.
Free New Year’s Eve party on Paulista, silent fireworks and Christmas lights turn São Paulo into a prime year-end destination.
Tanqueray and Stanley 1913 renew their partnership with colour-curated thermal glasses and new gifting kits on Diageo’s e-commerce The Bar.
Family winery Vinhos Larentis launches Clarete de Verano 2025, a Marselan–Malbec young red for summer with label chosen by Larentis Premium Club.
Alexandre Birman reopens its VillageMall store in Rio with a new architectural concept and launches The Holiday Season and Modern Tropic collections.
Brazilian star Paula Fernandes performs a free New Year’s show on 30 December, at 11 p.m., on Praia Grande, in Arraial do Cabo (RJ).
Shopping Leblon closes its Christmas season with parades, kids’ workshops, Santa meet-and-greets and a curated Christmas Market until 24 December.
Let’s Pipa, Carneiros, Nada É Igual, AYÁ e Maravilha lead Brazil’s Northeastern New Year’s Eve with music, beach, wellness and Aperol.
Natura integrates stores, digital channels and a travel discount action to offer practical, stress-free Christmas gift shopping.
Taco Bell expands in São Paulo with a new restaurant at ConVem Klabin, reinforcing its growth strategy in high-traffic urban areas.
From a new 1,280m vineyard in Chapada Diamantina, UVVA launches its first Viognier, a fresh, elegant 2024 white sealed with screw cap.
Rio’s Farinha Pura launches 2025 Christmas catalogue with gourmet hampers, artisan gingerbread houses and decorated cookies.
Luan Santana starts general ticket sales today for “Registro Histórico” at Allianz Parque, São Paulo, on 14 March 2026.
Kultivi offers free, lifetime-access “Japanese Vocabulary” course focused on everyday language, culture and certification.
Vila da Santa Hotel Boutique & SPA and La Gare in Búzios host Christmas dinner and all-inclusive beachfront New Year’s Eve with fireworks.
MICHELIN Guide Rio de Janeiro & São Paulo 2026 will be unveiled on 13 April at Copacabana Palace, in partnership with Rio’s City Hall.
C6 Bank debuts C6 Graphene World Legend Mastercard for ultra-high net worth clients, with exclusive global and local experiences.
Costa Diadema and fully renewed Costa Serena sail South America in 2026/2027; launch offers 30% off cruise fares.
Cacau Show’s Bendito Cacao launches a cocoa jelly–filled Panettone in a limited-edition, art-designed tin focused on Brazilian cocoa.
Singer ends 2025 with “Roda do Gonti – Brasilidades” in Patos de Minas on December 20 and readies his first audiovisual album for 2026.
After a record 10-year run with 907,000 people and R$ 305 million in revenue, Tardezinha announces its return tour for 2028.
At TIM’s Oscar Freire concept store, ribbons placed on a “tree of dreams” become donations to a Gerando Falcões network NGO.
Argentinian brand launches “Dulce Magia do Natal Havanna”, with 10 natural-fermentation panettones in exclusive and classic flavors.
Curitiba debuts its Pré-Carnaval in February 2026 at Pedreira Paulo Leminski with an exclusive extended set by Vintage Culture.
Filtr Music Brazil kicks off Summer Campaign with major pagode and sertanejo stars, connecting brand, data and culture.
Brazil’s Laces expands into home wellness with Soul Care, a new aromatherapy-based home fragrance and essential oils line.
Hotéis Vilarejo oferecem férias all inclusive em família entre o mar de Rio das Ostras e as montanhas de Conservatória, a 2h do Rio.
Brothers Rogério Flausino and Wilson Sideral pay tribute to Cazuza in an emotional headline show at FestNatal Araxá.
Sesc Digital offers 10 historic live concerts, from Elza Soares to Kamasi Washington and Criolo, free on its streaming platform.
Founding member of Kid Abelha, George Israel plays “George Israel Canta Cazuza e Kid” at Blue Note Rio on December 19, at 10:30 p.m.
Menswear brand Hermes Inocencio launches Mansa Verão 2026 in a star-studded Ipanema party with drinks, DJ André Pinguim and African-inspired fashion.
Sheraton Grand Rio hosts 2026 New Year’s Eve with live band, gourmet buffet by chef Ataniel Sousa and fireworks over Leblon beach.
From Geneva to Paris, influencer Fabiana Mazzer suggests cities, tours and flavors for a Christmas trip through Europe.
Anacapri presents Laços e Pedrarias, a festive collection with asymmetric bows, glam stones and revamped best-sellers for year-end parties.
Book “O PDI de Cristo”, by Érica Belon, presents a leadership and development method inspired by Jesus’ management of the apostles.
Golden Globes brings Tribute Awards to Rio in March 2026, honoring Brazilian talents and expanding the award’s global presence.
O Forno Rio launches new savory, sweet and vegan pizzas for the year-end season, available at stores and via delivery apps.
Apple Martin wears a black Calvin Klein Collection dress first worn by Gwyneth Paltrow in 1996, at the Marty Supreme premiere in New York.
Diageo launches Gift Stations and a pop-up store with super premium labels, personalization and expert service to elevate holiday gifting.