Cacau Show’s Bendito Cacao launches a cocoa jelly–filled Panettone in a limited-edition, art-designed tin focused on Brazilian cocoa.
Limited edition celebrates Brazilian cocoa
Cacau Show has introduced a new flavor of its premium Bendito Cacao Panettone, combining sophistication, authenticity and a strong link to cocoa origin. The Cocoa Jelly Panettone is a limited edition designed for chocolate lovers seeking unique experiences.
The product will be sold at R$ 189.99 for members of the Cacau Lover loyalty program and R$ 199.99 for non-members. Distribution focuses on selected stores in São Paulo, Paraná, Rio de Janeiro and Minas Gerais.
Weighing 1 kg, the Panettone features a soft dough with chocolate chips and a creamy milk truffle filling combined with an unprecedented cocoa jelly. The loaf is finished with a 55% cocoa chocolate coating, enhancing flavor depth.
Collectible tin with artwork by Naia Ceschin
The new Panettone comes in a collectible tin, printed with two exclusive artworks by Naia Ceschin. The Brazilian artist and designer is known for blending geometry, abstraction and references to local nature.
According to Lilian Rodrigues, Cacau Show’s Marketing Director, the creative direction draws from tropical nature and Indigenous and Aztec cultures. The visual composition celebrates the cocoa universe with geometric shapes, vibrant colors and organic textures.
This artistic approach reinforces Bendito Cacao’s identity and turns the packaging into a decorative object. The tin is ideal for gifting and for adding personality to Christmas tables.
A gift that blends art, flavor and sensory experience
More than a seasonal item, the new edition positions itself as a desirable gift object. The pairing of artisanal cocoa jelly with Bendito Cacao’s origin chocolate creates a balance between the jelly’s citrus notes and the chocolate’s sweetness and intensity.
The proposal is to deliver a refined sensory experience, paying tribute to Brazilian cocoa through taste and design. It is aimed at consumers who appreciate premium products and storytelling through flavor.
“More than a Panettone, this new edition can be seen as an object of desire. The combination of artisanal cocoa jelly with Bendito Cacao origin chocolate offers a balanced contrast between the jelly’s citrus touch and the chocolate’s sweetness and intensity, a true manifesto to Brazilian cocoa. The artistic packaging makes it ideal for gifting or for styling Christmas tables with elegance and personality,” says Lilian Rodrigues, Marketing Director at Cacau Show.
Premium positioning and perks for Cacau Lover members
This special edition reinforces Bendito Cacao as Cacau Show’s premium line, targeting consumers in search of sophisticated gifts and distinctive flavors. The Panettone will arrive at key stores in the four states from 2 December.
Members of the Cacau Lover loyalty program have access to special pricing and earn points (“cacaus”) with every purchase. These can be redeemed for a range of products and experiences promoted on the brand’s official channels.
Service – Bendito Cacao Cocoa Jelly Panettone 2025
Product: Cocoa Jelly Panettone – Bendito Cacao Special Edition 2025
Weight: 1 kg
Filling: milk truffle cream with cocoa jelly and chocolate chips
Topping: 55% cocoa chocolate
Packaging: collectible tin with artwork by Naia Ceschin
Distribution: selected stores in São Paulo, Rio de Janeiro, Minas Gerais and Paraná
Price: Cacau Lover – R$ 189.99 | Non-members – R$ 199.99
Availability: from 2 December
About Cacau Show
Founded in 1988, Cacau Show has become the world’s largest fine chocolate retail chain. The brand operates more than 4,700 stores in major shopping centers and commercial streets throughout Brazil.
Specialized in chocolates with different flavor intensities, the company invests constantly in innovation. Its portfolio covers everyday treats, gifts and seasonal products for multiple occasions.
