Taco Bell expands in São Paulo with a new restaurant at ConVem Klabin, reinforcing its growth strategy in high-traffic urban areas.
New restaurant in strategic South Zone location
Taco Bell, the Californian fast-food chain inspired by Mexican cuisine, has opened a new outlet at ConVem Klabin, in São Paulo. The restaurant was inaugurated on 17 December and strengthens the brand’s presence in Brazil’s largest city.
The launch is part of Taco Bell’s nationwide expansion strategy, focusing on high-traffic urban regions and mixed-use neighbourhoods. The ConVem Klabin unit targets residents, office workers and students in the surrounding area.
Marking nine years of operations in Brazil, Taco Bell now has over 30 restaurants across São Paulo, Rio de Janeiro, Paraná, Goiás and the Federal District. São Paulo remains one of the main pillars of this growth plan.
Immersive design and opening-day perks
To celebrate the opening, the first 100 customers at ConVem Klabin receive an exclusive Taco Bell kit. While waiting, guests can enjoy nachos served with sauces such as guacamole, nacho cheese and sour cream.
The restaurant features a modern architectural project inspired by California’s urban style, with contemporary décor and a casual atmosphere. The design aims to provide an immersive experience that combines convenience, a youthful vibe and quick service.
The Chácara Klabin area was chosen for its strong alignment with Taco Bell’s brand DNA and consumer profile. The neighbourhood brings together residential towers, offices and a constant flow of people.
Chácara Klabin strengthens Taco Bell’s presence in São Paulo
According to Renata Galvão, General Manager of Taco Bell Brasil, São Paulo continues to be a priority market for the chain. The new store supports the brand’s consolidation in the South Zone.
“São Paulo’s capital remains one of Taco Bell’s key growth pillars. The Chácara Klabin region is strategic and represents a public that strongly identifies with our uncomplicated, flavourful and irreverent DNA,” she says.
With the ConVem Klabin opening, Taco Bell brings its Mexican-inspired menu closer to customers’ daily routines, from quick lunches to casual dinners and snack breaks.
Menu with brand classics and customizable options
The Taco Bell menu features best-sellers such as tacos, burritos and quesadillas, all prepared to order with fresh ingredients. Items can be purchased individually, in combos or in sharing boxes.
With a customizable menu, customers may replace the animal protein with beans in any item, a solution especially suitable for vegetarians. This flexibility broadens the appeal of the offer.
For dessert, the brand serves options like sweet nachos, Ovomaltine chocodilla and Kit Kat mini burrito, reimagining classic menu items in sweet versions.
Service – Taco Bell ConVem Klabin
Unit: Taco Bell – ConVem Klabin
Address: Shopping ConVem Klabin – Av. Dr. Ricardo Jafet, 2070 – Vila Mariana – São Paulo/SP – 04260-000
Opening hours: Monday to Sunday, 11 a.m. to 9 p.m.
About Taco Bell
Taco Bell Corp. is a subsidiary of Yum! Brands, Inc. (NYSE: YUM) and the world’s largest Mexican-inspired quick-service restaurant brand. The chain is known for serving customizable tacos and burritos tailored to each customer’s taste.
The brand focuses on distinctive flavour, quality ingredients, value for money and great service, serving more than 40 million customers per week worldwide. Taco Bell operates over 8,000 restaurants in 32 countries.
In Brazil, the chain has more than 30 locations in the states of São Paulo, Rio de Janeiro, Paraná and Goiás, as well as the Federal District, and continues to expand across major urban centres.