Argentinian brand launches “Dulce Magia do Natal Havanna”, with 10 natural-fermentation panettones in exclusive and classic flavors.
Dulce Magia do Natal in 10 recipes
Havanna, the Argentinian network known for its Dulce de Leche, has launched its 2025 Christmas Collection. This year’s concept, “Dulce Magia do Natal Havanna”, highlights the encounter between artisanal flavor and the festive spirit.
The panettones are made with naturally fermented dough and carefully selected ingredients that reflect Argentinian tradition. In total, the collection features 10 exclusive and classic versions, now available at Havanna stores.
The campaign is inspired by the ballet “The Nutcracker”, a symbol of Christmas magic and charm. As a result, visuals and packaging gain a playful yet sophisticated touch.
Exclusive panettones: salted caramel, pistachio and zero sugar
The Exclusive Panettones line brings flavors aligned with current global gastronomic trends. Highlights include salted caramel, pistachio and a version with no added sugar.
One of the stars is Panettone Mar del Plata, inspired by the brand’s iconic alfajor. It combines naturally fermented dough, milk chocolate chips and a salted caramel filling. The 700 g box starts at R$ 204.90.
The Pistachio Panettone features smooth dough with a double filling of pistachio and Havanna dulce de leche. It comes in a 700 g premium tin, priced from R$ 184.90.
Drawing on a Brazilian favorite, the brand offers Guava Panettone, made with smooth dough and guava-milk filling. The 500 g box starts at R$ 134.90.
For consumers who avoid sugar or seek a more balanced diet, the Zero Sugar Panettone is a dedicated option. It uses smooth dough filled with Havanna dulce de leche with no added sugar, in a 500 g box from R$ 134.90.
Classic line with dulce de leche and traditional recipes
The Classic Panettones line gathers the brand’s best-known Christmas flavors. At the center is the Dulce de Leche Panettone, filled with Havanna’s signature dulce de leche.
The product is available in a 700 g premium tin from R$ 164.90 and a 500 g box from R$ 124.90. This offers flexible formats for gifting or sharing at home.
The Chocolate Chip Panettone with Dulce de Leche combines naturally fermented dough with milk chocolate chips and a dulce de leche filling. The 700 g premium tin starts at R$ 169.90.
Another option is the Chocolate Chip Panettone with double dark chocolate and dulce de leche, which joins milk chocolate chips with a double filling of dark chocolate and dulce de leche. It is sold in a 700 g collectible tin from R$ 174.90.
The Limone Panettone brings smooth dough with a double filling of lemon cream and Havanna dulce de leche. It comes in a 700 g premium tin, starting at R$ 174.90.
For those who enjoy more traditional profiles, the Genovese Truffled Panettone mixes naturally fermented dough with dried apricots, prunes and raisins. The loaf is topped with almonds, cashew crust and sugar crystals, in a 500 g box from R$ 124.90.
Gift ideas with alfajores, dulce de leche and collectible tins
Beyond panettones, Havanna offers a wide range of gift options with alfajores and dulce de leche jars. Alfajor boxes are available with 4, 6 and 12 units, in assorted flavors.
Boxes with 4 units include varieties such as 70% cacao, Mar del Plata, Super Dulce de Leche and No Sugar. The 6-unit boxes combine milk chocolate, white chocolate, meringue and mixed flavors.
The 12-unit presentation features milk chocolate alfajores and mixed options with meringue. Thus, they cater to different occasions, from corporate gifts to family celebrations.
Havanna dulce de leche jars also join the Christmas assortment, in traditional and zero-sugar versions. They are sold in 170 g, 420 g and 700 g sizes, suitable for tasting or using in recipes.
The collection is complemented by themed collectible tins, especially in the panettone line. These items reinforce the festive mood and can be reused as decorative or storage pieces.
Christmas experience with Argentinian flavor
According to Bruna Fausto, CMO of Havanna Brazil, the collection reflects the joy of celebrating with loved ones. She highlights the role of panettones made with natural fermentation and exclusive fillings.
“Havanna brings to Christmas a fantastic moment of celebration and the joy of being together with those we love to exchange delicious gifts. This year, we will enter Brazilian homes with an experience marked by the Dulce Magia charm, through our panettones made with natural fermentation and exclusive flavors,” she says.
The products are already available at Havanna cafés, kiosks and partner outlets across Brazil. Consumers can plan their holiday shopping in advance and secure their preferred flavors.
To find the nearest store and explore the full collection, customers can visit the brand’s official website. The network brings together different formats, from shopping mall cafés to street locations.
About Havanna
Founded in 1939 in Argentina as an alfajor factory, Havanna has become a benchmark in Argentinian treats. Known especially for its dulce de leche and alfajores, the brand is present in around 2,500 points of sale across 12 countries.
In Brazil since 2006, the network operates more than 200 stores, mostly under a franchise model. Its portfolio includes savory snacks, desserts, coffees, chocolate bars, Easter eggs, panettones and the popular Havannets, dulce de leche–filled cones.
Havanna’s mission is to offer comfort, accessibility, innovation and flavors that remain faithful to its core pillars: alfajor, dulce de leche and Argentina. In this way, the brand aims to bring the Argentinian café experience to everyday life in different markets.
