Bvlgari launches six new Serpenti Viper creations in yellow and white gold in Brazil, alongside a new campaign starring Anne Hathaway and Priyanka Chopra Jonas.
Bvlgari has introduced six new creations in Brazil, marking the latest evolution of Serpenti Viper. The launch arrives in January 2026. The pieces debut alongside a new Serpenti campaign starring Anne Hathaway and Priyanka Chopra Jonas.
According to the house, the designs reinterpret the iconic stylized scale in a contemporary language. In addition, they combine fluid geometry with effortless versatility. The creations are crafted in yellow gold and white gold.
Serpenti as a symbol of renewal
Since 1948, Serpenti has been presented as a signature Bvlgari icon. The brand frames it as an emblem of perpetual renewal. In this way, Serpenti Viper distills the legend into an abstract, minimalist form.
The collection features modular stylized scales and a streamlined serpent head. The design relies on golden links assembled by Bvlgari artisans. As a result, the pieces are described as wrapping the body like a luminous second skin.
Yellow gold selection
In yellow gold, the lineup includes a necklace with a miniature serpent pendant woven into the chain. It also features a modern necklace that translates the creature’s sinuous movement into fluid lines. In addition, the design is finished with diamond pavé-set ends, according to the brand.
The yellow gold set is completed by a pair of long earrings. The pieces feature diamond-set heads and tails. In this way, Bvlgari links the style to movement and subtle light play.
White gold selection
In white gold, Serpenti Viper is presented in a radiant expression. The pendant necklace returns in this version. Next, a new pair of hoop earrings reinterprets the motif in a versatile, contemporary shape.
The brand says diamond pavé details outline the serpent’s sculpted body. The white gold assortment also includes long earrings. Finally, Bvlgari frames the pieces as expressions of elegance and power.
Campaign starring Anne and Priyanka
The new Serpenti campaign features global ambassadors Anne Hathaway and Priyanka Chopra Jonas. The images were shot by photographer Chris Colls. In this way, Bvlgari ties the jewelry to transformation.
According to the material, the campaign uses prismatic reflections and radiant light. Hathaway wears Serpenti Viper creations, while Chopra Jonas highlights the icon’s silhouette. As a result, the brand presents the visuals as a metaphor for rebirth and metamorphosis.
Availability in Brazil
The new Serpenti Viper creations are now available at Bvlgari boutiques in Brazil. In addition, they can be found on the official website Bulgari.com. Therefore, the launch opens a new chapter for the line in the country.