Mercado Pago will offer 26 original Anitta “Ensaios” outfits for R$ 250 each, sold exclusively via Mercado Pago credit card on her official Mercado Livre store.
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Restaurante Origens, do Radisson Rio de Janeiro Barra, lança novo menu do chef Bruno Verri e reforça prêmios, buffet, forneria e Open Wine.
Koral hosts a six-hands dinner on Feb. 10 at 7 p.m., with an exclusive menu by Pedro Coronha, Newton Rique, and Lúcio Vieira.
Churrasqueira Rio rolls out a pre-Carnival promo with discounts on shareable meat platters for 2–3 people, available daily through Feb. 10.
Ronaldo Nazário becomes a partner in Reserva Beach Club in Alphaville, a project with an estimated
R
$4.2
billion VGV and opening planned for Dec. 2026.
In São Miguel dos Milagres, Alagoas, Pousada Haya blends river and sea, bungalow stays, nature experiences, and Carnival packages from Feb. 13–18.
Pabllo Vittar unveils the Tour 10 Years of Career and confirms Club Vittar Eurotour, debuting as a DJ abroad with dates across Europe in July.
La Roche-Posay and WeCancer stress that skin care supports treatment continuity on World Cancer Day and Dermatologist Day.
Ludmilla’s “Fragmentos” is a Music Video Festival finalist in the Visualizer category, highlighting the project’s audiovisual strength.
Jason Mraz returns to Brazil after nearly 10 years with a one-night Rio show on March 6, 2026, at Vivo Rio.
QuiQui kiosk hosts a Carnival music schedule with six acts on São Conrado beach, always from 6pm, with free entry.
Empório Farinha Pura in Botafogo and Megamatte units across Downtown and the South Zone offer quick, lighter options to refuel during Carnival.
New street-level store in São Paulo combines Le Lis and Le Lis Casa, spans 408 m² across two floors, and launches the brand’s store retrofit plan.
Hilton’s first boutique lifestyle hotel in South America turns five, highlighting local culture, design, and sustainability in São Paulo’s Jardins.
Vicenza’s Pre-Fall 26 explores contrasts in women’s daily life and launches on February 3 across key retailers, its São Paulo flagship, and the website.
Juice Protein debuts as Brazil’s first prebiotic protein juice, offering 15g of protein, added prebiotics, and orange, apple, and grape flavors.
Learn how stress affects hormones and blood vessels, increases cardiovascular risk, and why managing tension is part of prevention.
Lafayette Gourmet spotlights exclusive Easter creations by chefs such as Alain Ducasse, Pierre Hermé, and Jean-Paul Hévin in Paris.
Bad Bunny fronts Vogue and GQ’s February print issues in a first-of-its-kind joint cover project, shot in Puerto Rico by Brazilian duo Mar+vin.
Kérastase opens its second Rio Concept Store on Feb. 5 at BarraShopping, featuring Gloss Absolu, K-Scan diagnosis, immersive activations, and exclusive Le Parfum sales.
Hering debuts a partnership with Nosso Camarote and delivers its World T-shirt as the official Sapucaí piece, with Rio-inspired prints and customization at Hotel Nacional.
CDesign Hotel in Recreio offers a Carnival package from
02/13
to
02/17
with sunsets, an after, kids activities, and a samba feijoada on
02/14
.
Mizu Izakaya in Botafogo introduces an eel Unagi Don, new temaki duos, hot dishes, and signature cocktails designed for Rio’s summer.
Cordão da Bola Preta makes its first appearance at Rio Praia on
02/21
, Champions’ Saturday, with 40 minutes of marchinhas after the parades.
Helena Silvarolli recommends eight São Paulo restaurants for meetups with friends, spanning Italian classics, Japanese spots, and steakhouse staples.
Starbucks Brazil’s Frappuccino Day runs through Jan 31: buy any size classic Frappuccino and get a second drink in Tall size at physical stores.
La Roche-Posay’s SkinLab Truck runs from Jan 29 to Feb 1 at Shopping Villa Lobos, offering free hyperpigmentation analysis, consultations, and Mela B3 testing.
Casa Bambuí offers live piano with marchinhas, themed drinks, and a summer menu inside Parque Bambuí in Campos do Jordão during Carnival.
Payot presents Carnival makeup essentials focused on color, shine, and wear, featuring a face mist, eyeshadow palette, waterproof mascara, and highlighters.
Jaque Sobrinho releases the song and official video “É Jaque Todo Dia” on Feb 1, launching the annual February project “Jaque Todo Dia 2026”.
Alma Rio returns to Sapucaí across six Carnival 2026 nights, featuring two music areas and acts like Black Coffee, Gilsons, and Mart’nália.
Luxury fashion turns to handcrafted pieces as an answer to fast consumption; Homem do Sapato’s new Estúdio highlights process, materials, and finishing.
Goyard opens its first Brazil pop-up on Jan 28 at Shopping JK Iguatemi, previewing a renovated boutique set to reopen in late April.
The February NANNAI Harmonniza edition happens on Feb 20 in Fernando de Noronha, featuring Fernando Pavan and César Santos with wine pairing.
Silvia Braz joined the افتتاح of Porto Belo Golf in Santa Catarina, which will feature South America’s first illuminated golf course.
The American Real Estate Conference lands in São Paulo on March 7 with Victor Queiros, launching a tour across 10 Brazilian states and five countries.
At the Jan. 28 world premiere of “Wuthering Heights” in Los Angeles, Jacob Elordi and Emerald Fennell wore Cartier jewelry, highlighting Panthère pieces.
Pepita launches “Pepita Ora Dia” and “Pepita Ora Noite” with Ora Cosméticos, selling via the brand’s e-commerce from
R
$39.90
each.
“We Are The World” blended upcycling and diversity at Haute Couture Week, with Marcello Costa’s makeup and a rare moment as he walked the runway.
Bombay Sapphire, Grey Goose, Dewar’s and Patrón lead activations at Camarote MAR and Camarote Allegria, with mixology, gifts and influencers.