Natura activates beauty station at Expresso 2222 camarote with Soraya Rocha and influencers to celebrate Preta Gil at Salvador Carnival.
Cultural milestone in Bahia Carnival
For the third consecutive year, Natura renews its sponsorship of Camarote Expresso 2222 along Salvador’s iconic Barra-Ondina circuit. The 2026 edition becomes especially meaningful with a tribute to Preta Gil, marking a poignant moment for the Gil family.
Natura’s beauty activation features experts tied to Preta Gil’s inner circle. Beauty professional Soraya Rocha, her longtime makeup artist, leads the camarote’s beauty station, bringing experience from working with stars like Ivete Sangalo and Taís Araújo.
Influencer squad and cultural connection
The lineup includes Carolina Dieckmann, Gominho, Fernanda Paes Leme, Bela Gil and Flor Gil, who join the camarote program and amplify Natura’s presence across social media. This setup blends tradition, affection and Brazilian identity in Carnival’s most coveted space.
According to Júlia Ceschin, Natura Brand Head, the partnership celebrates belonging and Brazilian culture. It also builds on the brand’s long-standing collaboration with Gilberto Gil through Natura Musical, which began in 2010 supporting music preservation and tours.
“Tem Cultura, Tem Mistura, Tem Natura” beauty station
Under the theme that beauty stems from diversity, Natura sets up a full-service beauty hub with eight simultaneous stations for makeup touch-ups and quick hairstyles designed for Bahia’s heat, prioritizing vibrant colors and long-lasting formulas.
The showcase features Natura Una makeup, Natura Faces, advanced hair care Lumina and signature scents Luna Nuit, Una and Kaiak Clássico. Influencer-generated content brings the camarote vibe to millions of followers in real time.
Natura Musical’s lasting impact
Since 2005, Natura Musical has invested over R$200 million in 600 projects, reaching 4 million people and promoting Brazil’s musical diversity. Support for Gilberto Gil included digitizing his archive and backing tours like “Nós A Gente”.
This legacy naturally extends to Expresso 2222, positioning Natura as a champion of national culture and artistic expression during Carnival season.
About Natura
Founded in 1969, Natura leads beauty and personal care across Latin America. Ranked top in Merco for reputation and ESG for 11 years, it pioneered Amazonian bioactives in cosmetics, benefiting thousands of families and preserving 2.2 million hectares of forest.
The first publicly traded B Corp since 2014, Natura operates in 14 countries with 3 million consultants, e-commerce, app and over 1,000 stores. It balances profit with positive socio-environmental impact through community partnerships.