Cadillac F1 Team drivers debut Tommy Hilfiger fanwear partnership during Bahrain pre-season tests.
Partnership blends fashion and motorsport
Tommy Hilfiger announced that
Checo Pérez and
Valtteri Bottas, drivers for the
Cadillac Formula 1® Team, wore exclusive fanwear from the brand during pre-season testing in
Bahrain, held from February 11 to 13. The collaboration brings together two American icons with a shared legacy of
bold innovation and design.
As the team’s exclusive
fanwear partner, Tommy Hilfiger strengthens its bond with the world of motorsport, bringing its
“fashiontainment” concept to the Formula 1® stage at a time of record global popularity for the sport.
Style on and off the track
Global Menswear Ambassador
Checo Pérez wore a white polo from the
Tommy Hilfiger x Cadillac Formula 1® Team fanwear collection, paired with
beige Denton chinos from the Spring 2026 line.
Valtteri Bottas opted for a black sweatshirt and tee from the same collection, styled with
white Dover shorts and
white sneakers.
The partnership underscores Tommy Hilfiger’s commitment to celebrating
fashion, culture, and sport, coinciding with the debut of Formula 1’s first new team since 2016.
Legacy of innovation and engagement
For over four decades, Tommy Hilfiger has been part of defining moments in
fashion, music, art, and sports, maintaining its dedication to creativity, sustainability, and inclusion. Its collaboration with the Cadillac Formula 1® Team sets the stage for a
new era of style and storytelling in the racing world.
Fans are invited to join the conversation using #TommyHilfiger,
@TommyHilfiger, and
@CadillacF1 on social media.
