After a standout Paris season, the beauty artist creates soft, natural looks with rosy accents for NYFW’s top designers.
A refined take on modern beauty
The
New York Fashion Week officially kicks off on
February 11, running through February 16. Following a praised season in Paris,
Marcello Costa arrives in New York to lead the beauty direction of
nine runway shows, known for his signature
minimalist aesthetic and fresh, luminous approach.
The Brazilian-born artist will collaborate with renowned names such as
Nardos,
Berta,
Bach Mai,
Romeo Hunte, and
Bibhu Mohapatra, along with
ESE Azenabor,
Advisry,
Valerian Hughes, and
JPress — cementing his presence among the key voices shaping contemporary fashion.
A minimalist, expressive vision
For this edition, Costa focuses on a clean, understated look —
natural skin textures,
subtle eye highlights, and
rosy lips evoke effortless elegance. “Pink is definitely strong this season. My approach mixes minimalism, usability, and modernity — a natural beauty that remains sophisticated,” he explains.
Balancing Haute Couture refinement with street-ready wearability, his beauty direction reflects a
contemporary, timeless tone, rooted in creativity, precision, and global appeal.
An international career of excellence
With
over 20 years of experience,
Marcello Costa has worked behind the scenes of iconic events like the
Oscars,
Golden Globes,
Grammy Awards, and the
Cannes Film Festival. Trained at institutions like
Harvard and
L’Oréal Academy, his artistry bridges technique and emotion, establishing him as a key global reference in beauty for fashion and entertainment industries.
