La Roche-Posay’s SkinLab Truck runs from Jan 29 to Feb 1 at Shopping Villa Lobos, offering free hyperpigmentation analysis, consultations, and Mela B3 testing.
From Thursday (Jan 29) to Sunday (Feb 1), São Paulo hosts La Roche-Posay’s SkinLab Truck. The activation offers a free, high-precision skin assessment focused on dark spots and hyperpigmentation.
The experience takes place in the parking area of Shopping Villa Lobos from 3:00 p.m. to 9:00 p.m. In addition, visitors can receive expert guidance and try products from the Mela B3 franchise.
Personalized diagnosis and guidance
Open to the public, the space delivers personalized analyses supported by diagnostic technology. According to the text, trained dermo-consultants conduct assessments and guide visitors on individual skin needs.
They also help users choose the right shade of Ultra Cover sunscreen from the Mela B3 line. In this way, the activation targets both correction and prevention of spots across different skin tones.
Diversity and dermatology education
With a focus on diversity and dermatology education, the experience invites visitors to better understand their skin. Next, the text stresses the importance of ongoing care, especially during periods of higher sun exposure.
Beyond the diagnosis, visitors can join interactive activities and may receive gifts and vouchers. Finally, the brand highlights access to dermatological solutions positioned as scientifically effective.
Service
Activation: SkinLab Truck (Mela B3)
Dates: Jan 29 to Feb 1
Location: Parking area of Shopping Villa Lobos, São Paulo
Hours: 3:00 p.m. to 9:00 p.m.
Access: Open to the public