Ferrero Rocher debuts a Brazil-produced Christmas campaign with national media presence, the “Dê Seu Toque Dourado” promotion and special actions in São Paulo and Rio de Janeiro.
A Christmas film made in Brazil
The global chocolate brand from Italian group Ferrero launches a new communication wave for the festive season. The film, created by agency Talent and produced by O2 Filmes, directed by Fred Luz, invites consumers to celebrate special moments more often.
The campaign rolls out nationally across TV, streaming platforms, social media and in-store touchpoints. In this way, Ferrero Rocher reinforces its role as a symbol of celebration and hospitality at Christmas.
“Celebrating with Ferrero Rocher means saying that moment really matters, and that is our invitation: let’s enjoy the moments and celebrate more!”, says Fabio Pessoa, Marketing Director for Ferrero Rocher in South America.
“Dê Seu Toque Dourado” nationwide promo
For the third consecutive year, the brand runs the “Dê Seu Toque Dourado” promotion, active since November 3. The initiative offers prizes that combine elegance, design and the spirit of celebration.
The prize pool includes 100 iconic Ferrero Rocher pyramids with 96 pralines each, 100 exclusive glassware kits from Italian brand Luigi Bormioli and six vouchers of R$5,000 in Tok&Stok products. The grand prize is a trip to Italy for two.
To join, consumers must buy participating products and register their receipts on the official promo platform. Full rules and conditions are detailed in the regulation.
Ferrero Rocher Gift Shop at Shopping Eldorado
From December 11 to 25, São Paulo’s Shopping Eldorado will host an exclusive Ferrero Rocher pop-up gift shop. The space focuses on the act of gifting and the brand’s golden Christmas atmosphere.
Visitors can enter daily raffles for a Ferrero Rocher Pyramid and additional products. Participation only requires an on-site registration with CPF.
Collaboration with Tok&Stok
In December, the Tok&Stok Pinheiros store in São Paulo receives a special setup. The environment highlights the Ferrero Rocher pyramid and activations that merge design, table décor and celebration.
The partnership strengthens the brand’s presence in the “art of hosting” territory. It connects Ferrero Rocher’s refined style with Tok&Stok’s know-how in creating inspiring spaces for year-end gatherings.
Brunch and Christmas dining at Grand Hyatt
In collaboration with Grand Hyatt São Paulo and Grand Hyatt Rio de Janeiro, Ferrero Rocher brings its celebratory touch to one of the world’s most prestigious hotel chains. In São Paulo, themed weekend brunches will feature a menu by chef Fernando Welter.
The chef incorporates Ferrero Rocher into exclusive gastronomic experiences. In Rio, the brand will be present at the Christmas Eve dinner on December 24 and the Christmas lunch on December 25.
Guests at both hotels will also find Ferrero Rocher pralines in their rooms. Thus, the golden signature of the brand appears both at the table and in personalized in-room moments.
¹ Suggested use of the prize. Please check the full promo regulations.
