YSL Beauty launches All Hours Glow Foundation, a 78% serum-based formula with skincare actives, natural glow and up to 24 hours of wear.
A new luminous chapter for All Hours
Yves Saint Laurent Beauty introduces All Hours Glow Foundation, the latest addition to its All Hours franchise, merging couture make-up with scientific expertise. With a serum texture and natural finish, the launch embodies a new generation of make-up: light, long-wearing and truly beneficial for the skin.
Enriched with adaptable pigments, the formula blends seamlessly into the complexion to create an even, radiant finish that lasts for up to 24 hours. Available in 22 shades, it expands the All Hours universe with a new take on luminosity.
Serum texture, long wear and 3-in-1 care
Designed for fast-paced routines, All Hours Glow Foundation combines long-wear polymers with a lightweight, flexible texture that stays even throughout the day. Coverage remains intact while the natural glow is preserved, from day to night.
With 78% serum-based formula, the foundation delivers a 3-in-1 action: coverage, hydration and nourishment. It goes beyond traditional make-up, acting as a daily gesture of care.
Skincare ingredients: hydration, tone-evening and comfort
Hyaluronic acid provides up to 24 hours of intense hydration, for plump, dewy-looking skin. Niacinamide helps even out skin tone and improve the appearance of imperfections over time.
Jasmine petal extract, sourced from sustainable cultivation in the Ourika Community Gardens in Morocco, soothes and revitalizes the skin, enhancing the sensorial experience.
In consumer tests, 91% of women agreed the product delivered a “bare-skin” effect, revealing natural beauty with a breathable, luminous finish. Skin feels comfortable and looks fresh from morning to night, as if the glow came from within.
All Hours Glow routine: the glow-enhancing trio
To boost radiance, YSL Beauty presents the full All Hours Glow routine. All Hours Glow Foundation is the base for a long-lasting, lit-from-within complexion.
The All Hours Concealer offers high coverage with a natural, long-wear finish. All Hours Hyper Luminize Highlighter, available in three shades, adds the final couture glow touch.
Together, they create an essential trio for a natural, sophisticated and intense glow — a luminous signature that stands out on any occasion.
Expanding the All Hours franchise
With All Hours Glow Foundation, YSL Beauty broadens its All Hours range, which already includes All Hours Foundation in 24 shades, offering 24-hour wear, velvety matte finish and a formula made of 77% skincare base.
The collection also features All Hours Precise Angled Concealer, All Hours Hyper Bronze, All Hours Hyper Finish Setting Powder, All Hours Hyper Blur loose powder and All Hours Hyper Luminize highlighter.
The All Hours routine aims to deliver full, long-lasting coverage with comfort, heat resistance and refined finish for those seeking high-performance beauty around the clock.
Price, customer care and official channels
All Hours Glow Foundation is available in 22 shades in Brazil, with a suggested retail price of R$ 419,00. Efficacy was assessed through a self-evaluation with 120 women after 28 days of use.
Customer service is available via the 0800 727 5626 hotline. The brand also maintains an active presence on Instagram at @yslbeauty and on its official Brazilian website.
About Yves Saint Laurent Beauty
Founded in 1962 by Yves Saint Laurent, the house has consistently challenged beauty ideals with freedom, boldness and a disruptive spirit. After entering fragrance in 1964 with Y, YSL expanded into make-up in the late 1970s, bringing runway attitude to cosmetics.
Today, YSL Beauté offers a full portfolio of make-up and fragrances for women and men, with ambassadors such as Edie Campbell, Zoë Kravitz and Lenny Kravitz. In Brazil, its products are sold through the official e-commerce and at Sephora’s online and physical stores.
About L’Oréal Group
With 115 years dedicated to beauty, the L’Oréal Group leads the global cosmetics market with a unique portfolio of 38 complementary brands. In 2024, it reported €43.48 billion in sales and employs more than 90,000 people worldwide.
Research & Innovation, with a team of 4,000 scientists, is at the core of its strategy, shaping products that meet diverse beauty expectations. Through the L’Oréal for the Future program, the Group set ambitious sustainability goals for 2030.
In Brazil, the world’s fourth-largest beauty market, L’Oréal completed 65 years in 2024. The local portfolio includes 22 brands, such as L’Oréal Paris, Maybelline, Kérastase, La Roche-Posay, SkinCeuticals, Lancôme, Yves Saint Laurent and Valentino.
