Year-end “Blue Sky” edition of Feira na Rosenbaum takes over Casa Dexco at Conjunto Nacional with more than 80 Brazilian creators.
Year-end edition on Avenida Paulista with “Blue Sky” theme
From December 4 to 6 and 8 to 13, between 10 a.m. and 8 p.m., Feira na Rosenbaum hosts its year-end edition at Casa Dexco, inside Conjunto Nacional on Avenida Paulista. The fair highlights original Brazilian design and handmade work, bringing together creators from across the country.
The event builds an experience that connects traditions, contemporary narratives and new possibilities for encounter. Co-founder and curator Cris Rosenbaum stresses that handmade creations keep their roots alive even on Paulista, while revealing the power of everyday Brazilian creativity.
Curatorship guided by the “Blue Sky” concept
The “Blue Sky” theme drives the curatorship for this edition and underscores a key feature of Feira na Rosenbaum: every edition starts from a central creative concept. This narrative informs the exhibition design, inspires new collections and connects the entire network of makers.
The thematic axis sparks a collaborative process that renews pieces, languages and environments, inviting visitors to rediscover the fair from new angles. Co-curator Nazaré Gonçalves explains that the idea is an invitation to dive into what the country collectively creates.
Inspired by the shades of blue that cross Brazilian skies, seas, architecture, design, art and memory, the concept unfolds in colors, techniques, flavors, scents and accents. It deepens the link between creation and territory, highlighting narratives rooted in local processes and identities.
Casa Dexco and Conjunto Nacional as urban stage
Casa Dexco hosts the fair as a space designed to foster exchange and experimentation. Opened in March 2025, Dexco’s flagship store spans about 4,000 m² at Conjunto Nacional and brings together products from brands such as Deca, Portinari, Hydra, Duratex, Castelatto, Ceusa and Durafloor.
The venue offers immersive environments for inspiration, testing and social interaction, where visitors can experience materials, trends and contemporary languages first-hand. For Marketing and Design director Marina Crocomo, the fair activates the space in a unique way and reinforces Casa Dexco’s role as a hub for dialogue and diverse design expressions.
Conjunto Nacional itself is one of São Paulo’s landmark buildings. Designed in the 1950s by architect David Libeskind, it played a key role in transforming Avenida Paulista into a cultural and economic corridor, integrating retail, services, culture and housing.
By occupying this urban icon, the fair builds a bridge between traditional practices and the energy of the metropolis. Architect and long-time co-curator Micha D’Angelo notes that being in Conjunto Nacional broadens the reach of the stories on display and opens new paths for dialogue.
Platform for Brazilian design, art and sustainability
The “Blue Sky” edition reaffirms Feira na Rosenbaum as a platform for Brazilian design and art. Since 2012, the project’s purpose has been to “expose the Brazilian soul”, connecting artists, artisans, traditional creative communities and independent designers.
Each edition offers original creations in a multisensory atmosphere, combining visual storytelling, food, music, scents, scenography and encounters in a welcoming, house-like setting. In 2019, the fair received the Prêmio Muda from Edições Globo Condé Nast in the “People” category.
Since 2018, the event has embraced a Zero Waste approach, drastically cutting waste and ensuring proper disposal of organic refuse and recyclables. These efforts are supported by social enterprise Roda Ambiental and, in past editions, initiatives by Comida Invisível.
Creators featured in the “Blue Sky” edition
The fair brings together dozens of independent brands and studios from across Brazil, spanning decoration, fashion, ceramics, lighting, stationery, art, wellness, woodworking and tufting. The lineup reflects a broad spectrum of creative practices and regional influences.
Service – Feira na Rosenbaum: Blue Sky Edition
Event: Feira na Rosenbaum – “Céu Azul” (Blue Sky) edition
Venue: Casa Dexco – Conjunto Nacional
Dates: December 4 to 6 and 8 to 13, 2025
Opening hours: 10 a.m. to 8 p.m.
Address: Avenida Paulista, 2073 – access and parking via Rua Padre João Manuel, 100
District: Bela Vista – São Paulo (SP), Brazil
Pet friendly: Yes
About Casa Dexco
Casa Dexco is a new retail concept for architecture and interior design, offering complete solutions for consumers and industry professionals. It showcases products from Dexco’s leading brands: Deca, Portinari, Hydra, Duratex, Castelatto, Ceusa and Durafloor.
With units across Brazil, Casa Dexco focuses on convenience, tailored service and smart solutions for building, renovation and decoration. Its flagship store at Conjunto Nacional proposes an immersive experience that blends contemporary design, inspiration and experimentation in real-life environments that can be explored and purchased on site.
