Dermatologist outlines an easy men’s hair routine with shampoo, scalp serum, weekly mask and leave-in for protection and style.
Men paying more attention to hair health
In recent years, men’s hair care has gone far beyond the classic shampoo-and-conditioner combo. More and more men want to improve the look and health of their hair, whether by helping growth or keeping the scalp balanced. Still, many are unsure how to build an effective, straightforward routine.
To simplify this process, dermatologist Dr. Mariana Bortolucci (CRMSP 139374), a partner of Brazilian beauty brand OEJE Brazil, shares four practical steps that work for different hair types. The idea is to combine consistent results, comfort and easy-to-use products.
1. The basics still matter
According to the specialist, the shampoo + conditioner duo remains the foundation of any solid hair routine. The first step is choosing formulas that cleanse without stripping the hair and that keep the scalp balanced, avoiding excessive oiliness or dryness.
As an example, she cites OEJE’s Prebiotic Nutritive Shampoo, which gently cleanses the scalp, and the Nutritive Conditioner, which hydrates and detangles. Used together, they support daily maintenance and help keep the hair softer and better aligned with each wash.
2. Scalp care comes first
One key point in men’s routines is direct scalp care, since this is where stronger, healthier strands are formed. Dr. Bortolucci recommends using targeted serums after washing, massaging the product in with gentle circular movements to stimulate local circulation.
“OEJE’s Scalp Serum combines high-performance ingredients such as amla, edelweiss, moringa, red clover and tetrapeptide-3, acting directly on the scalp. This blend helps promote thicker, more resistant hair, revitalizes the hair structure, protects against premature scalp aging, strengthens the skin barrier and supports microbiome balance, which all contribute to a healthier scalp,” she explains.
3. Hair masks are for men too
Hair masks are often seen as a “women-only” product, but the dermatologist stresses they can be powerful allies for men, especially those with dry, damaged hair or regular exposure to sun, pollution or heat. Unlike conditioner, though, masks should not be used daily.
Her recommendation is to choose formulas rich in bioactives and lipid-replenishing ingredients, applying them once a week as an intensive care boost. When used at the right frequency and for the correct time, masks provide extra shine, softness and resilience without weighing the hair down.
4. Post-shower care with leave-in
The post-shower step is ideal for adding leave-in products, which stay in the hair. They help control frizz, align strands and form a protective shield against pollution, wind and excess heat—especially important for those who use hair dryers or spend a lot of time outdoors.
“Many men rely only on gel or strong-hold styling, which can leave hair stiff. For a more natural finish, OEJE’s Nutritive Leave-In works well. It nourishes and protects the hair throughout the day, has a lightweight texture that hydrates without weighing it down and can be applied to damp or dry hair. The result is softer, healthier-looking strands that stay in place longer,” says the dermatologist.
Simple steps, long-term results
For Dr. Bortolucci, the most important factor is consistency: choosing suitable products and using them regularly. With a few well-chosen steps, modern men can maintain a practical yet complete hair routine that brings together health, comfort and style in just a few minutes per day.
Service – OEJE Brazil
Website: oejebrazil.com.br
Instagram: @oejebrazil
