Morana’s Christmas campaign highlights meaningful connections and launches prize draws to boost store sales.
Encounters that tell the brand’s story
With over two decades of history, Morana launches its 2025 Christmas campaign, celebrating the encounters that shape its identity. The concept values clients, franchisees, and team members who contribute daily to the brand’s growth.
To bring the idea to life, the campaign features real people who live the Morana experience every day. Claudia Raia, star of the 2008 national campaign, embodies strength and legacy, while Tata Estanieck represents the modernity and present-day energy of the brand.
Spirit of unity and renewal
According to marketing head Nara Dutra, “together, Claudia and Tata represent the union of experience and renewal—of those who built and those who transform.” Thus, Morana’s Christmas celebrates real bonds and a growing extended family every year.
The campaign’s core message highlights the brand’s DNA: “Merry Christmas—from our family to yours. Whether twenty years ago or twenty days ago, everyone is part of this story.” In this way, the message values every step in Morana’s journey.
Promotions and prizes for customers
From November 19 to December 24, Morana runs a robust promotional campaign with daily and weekly draws to encourage purchases in stores and online. As a result, customers have even more chances to win rewards this season.
Customers get a lucky number for every R$ 100 spent, with extra chances for every additional R$ 19.90. Daily draws award instant R$ 500 vouchers, and weekly draws select R$ 5,000 prize winners, with double chances from Monday to Wednesday.
To participate, customers must register receipts on the Morana website. Purchases can be made in physical stores or online, strengthening the brand’s connection with consumers by combining fashion, warmth, and opportunity.
About Morana
Founded in 2001 by Jae Ho Lee, Morana is a leading name in accessories in Brazil, with over 300 stores in operation. The brand’s purpose is to offer accessible, effortless, and trendy fashion, always reflecting the spirit of its customers.
