Rennova invests R$ 10 million to be the official summer sponsor on over 14 themed cruises with immersive brand activations.
Million-real partnership on themed cruises
Rennova®, a Brazilian multinational and a reference in aesthetic beauty, is officially kicking off the Brazilian summer at sea. The brand joins more than 14 themed ships operated by PromoAção Eventos, which start the summer season this Saturday (15) with exclusive on-board activations.
With an investment of R$ 10 million, the company strengthens its positioning strategy as the official summer sponsor. In doing so, Rennova® expands its presence among consumers who seek entertainment, travel and beauty-focused experiences.
“Our goal is to sponsor the Brazilian summer by offering a unique experience at sea,” says Leonardo Rezende, CEO of Rennova® and Nutriex. He notes that the strong results from previous seasons encouraged an even larger investment this year.
Immersive beauty experience on board
On board, the Rennova® experience will be omnipresent, turning the ship into a full brand immersion. The project showcases the company’s portfolio across injectables, dermocosmetics, makeup and technology divisions.
The activation starts with welcome kits, including nylon bags and special cards in selected cabins. Then it spreads throughout the ship with branded doors, elevators, internal mirrors, external decks, customized light poles and more than 30 branded pool floats.
High-visibility areas such as the DJ booth at the main pool and the glass walls of the YC jacuzzis (deck 16) also feature Rennova® branding. In addition, the gym and salon receive special setups, reinforcing the connection between beauty, wellness and entertainment.
Engagement, content and brand interaction
To boost engagement, Rennova® installs life-size totems of its ambassadors and an “Instagrammable” backdrop. This encourages passengers to take photos and share content on social media, amplifying the campaign’s reach.
Customized cups, velvet cushions and gift exchanges with artists backstage complete the activation plan. Thus, the brand connects with guests at multiple touchpoints throughout the cruise experience.
“We are very happy to continue this partnership between Rennova® and PromoAção,” says Bruno Ribeiro, co-owner of PromoAção. He adds that the new season will be even more special, bringing innovation and entertainment to Brazil’s tourism and beauty markets.
Themed cruise lineup for the 2025/2026 season
The partnership spans a full lineup of themed cruises that drive summer tourism at sea. The program features concerts and parties starring some of Brazil’s most popular artists.
The schedule includes Navio Chitãozinho & Xororó (November 15–18), Navio Cabaré (Leonardo) (November 18–21) and Navio Sorriso Maroto (November 21–24). Next comes Navio Barretos 70 anos (November 28–December 1).
The season continues with Navio Tempo-Rei (Gilberto Gil) (December 1–4), Navio Alexandre Pires (December 4–7), Navio Gusttavo Lima (December 10–13) and Navio Belo em alto-mar (December 13–16). The Navio Réveillon em alto-mar runs from December 29 to January 2.
In January, the lineup features Navio Roupa Nova (January 2–5), Navio Férias com a boiadeira em alto-mar (January 5–8), Navio Jorge e Mateus (January 8–11), Navio Zezé di Camargo (January 11–14) and Navio WS on Board (Wesley Safadão) (January 14–17).
Rennova®: where innovation meets aesthetics
Rennova® is a benchmark in injectable aesthetic products for face and body procedures. Since 2008, the company has helped advance minimally invasive beauty treatments that promote self-esteem, self-confidence and well-being.
The brand operates at the crossroads of innovation, science and accessibility, with a presence in Brazil and abroad. Its portfolio features high-technology solutions tailored to evolving consumer demands.
Highlights include hyaluronic acid-based products such as Rennova® Lips, collagen biostimulators like Rennova® Elleva and Rennova® Diamond, and PDO threads, among others. The company consistently reinforces each person’s power of choice in feeling good about their own appearance.
