Ofner launches 2025 artisanal panettone line with triple fermentation, new gourmet flavors, special gifts and exclusive collaborations.
Christmas with flavor, art and tradition
A symbol of Christmas celebrations, Ofner welcomes the most delicious time of the year with its line of artisanal panettones. The products reinforce panettone as both a unique gift and an indulgent treat. Moreover, they cater to those who value quality and tradition in every slice.
The secret lies in the 100% natural triple fermentation process, which lasts about 40 hours. This careful method delivers a light, airy and moist texture. As a result, the brand achieves a refined balance between flavor and softness.
By combining tradition, innovation and craft excellence, Ofner strengthens its leadership in the premium panettone segment. The creations celebrate flavor, affection and the art of gifting. Thus, the experience goes beyond taste and gains emotional value.
Three lines, unique experiences
The 2025 collection features three main lines, each dedicated to a unique gastronomic experience. Formats, textures and fillings vary across the range. Therefore, the portfolio reaches different consumer profiles.
Milanese Line: Italian tradition
The Milanese Line stays faithful to Italian tradition. Its panettones have an elongated shape, which favors the development of longer gluten strands. This structure delivers a light, delicate and extremely airy mouthfeel.
The highlight is the new Milanese Zero Chocolate Chips Panettone. The recipe has no added sugar and is lactose-free. In this way, it suits consumers seeking balance without giving up flavor.
Genoese Line: extra softness
With a lower shape and larger circumference, the Genoese Line encourages the formation of shorter fibers. This profile results in even more noticeable softness. The dough is ultra soft and buttery.
Because it is moister, the line appeals to those who prefer an ultra smooth and delicate texture. The 2025 novelty is the Genoese Red Berries Panettone with chips (750g). It uses 100% natural triple fermentation and a refined blend of glazed strawberries, cranberries, blueberries, freeze-dried raspberries and chocolate chips.
This combination creates a true explosion of flavor. In addition, it reinforces the line’s gourmet positioning. Thus, the panettone brings together sophistication and a contemporary touch.
Collection Line: indulgent fillings
The Collection Line focuses on generous fillings and a striking sensory experience. Many versions feature special toppings, carefully crafted to surprise with every bite. For 2025, three exclusive launches expand the portfolio.
The Strawberry Pie Panettone (1kg) is inspired by Ofner’s classic strawberry tart. The 100% natural triple-fermented dough is combined with glazed strawberries, creamy vanilla filling and white chocolate topping. It is finished with freeze-dried strawberries and roasted cashew nuts.
The Biscofner (1kg) is another highlight, made with Biscoff® cream and a sachet of crunchy cream. The recipe targets caramel and spice lovers. Therefore, it underscores the brand’s commitment to innovation.
Rounding out the line, the Champagne Panettone (1kg) is the result of a partnership with Le Cordon Bleu. It combines white raisins soaked in champagne and a sachet of bubbling sugar crystals. Together, these elements create a unique and vibrant sensory experience.
Giftable treats and special collabs
To make gifting easier, Ofner offers a curated selection of small treats. Options include Panettone Bites Fruits (200g), Lemon Petit Four and Vanilla Petit Cookie. These formats are practical and ideal for sharing.
The fun Sticktone (150g) also stands out, with crunchy panettone sticks covered in Ofner milk chocolate. The product combines convenience and playfulness. Consequently, it broadens consumption occasions beyond traditional slices.
Among the most anticipated collaborations is the return of Ofner + Hello Kitty®. For 2025, the collab features charming collectible products such as Hello Kitty Sticktone, Hello Kitty Case and Mini Panettone with Thermal Cup. These items emerge as perfect gifts to delight consumers of all ages.