At Cine Marabá, MISCI’s Winter 26 film-show marks architect Isay Weinfeld’s first fashion collaboration, with garments as sensitive, portable architectures.
A rare alliance between two Brazilian creators
São Paulo, November 2025 — In the historic Cine Marabá, where time still pulses on the walls and fiction echoes in every beam of light, MISCI unveils a rare alliance. Designer Airon Martin invites architect Isay Weinfeld to a joint gesture that goes beyond fashion and transcends space. The Winter 26 collection is presented as a film-show, where cinema, architecture and clothing share the same narrative field.
Known for buildings that seem to breathe and interiors that treat silence as raw material, Weinfeld lends MISCI his sober, precise and emotional way of seeing the world. From the Fasano Hotel to the 360° Building, from Casa Cubo to co-directing the film “Fogo e Paixão”, his work sculpts light and shelters life. On November 26, that language migrates into fashion in MISCI’s runway presentation.
The collaboration was born from an unlikely, almost cinematic meeting between Airon and Isay. A light conversation gradually gained gravity, depth and time until they realized that sharing a project would be less a partnership and more an event. Both creators identified in each other a radical refusal of the obvious and the ability to build meaning out of contrast: oppression and emancipation, simplicity and sophistication, transparency and shelter.
Clothes as portable architectures and maps of light
From this exchange emerged pieces that refuse to be just garments. They behave as sensitive structures, portable architectures, maps of light and shadow. The process begins with unweaving: embroiderers undo the fabric so it can be reborn in new configurations, as if material memory had to relearn how to exist.
Seams evoke encounters between beams, textures and voids, translating architectural logic into textiles. Some creations are covered with sheer organza capes that fall like mist over solid forms. On the runway, the essential architectural question appears: what is made visible, what is kept, what is protected?
It is within this tension between revealing and concealing that the pieces breathe. They draw contours and hide intentions, like windows that filter the world. The body becomes a moving façade, and clothing becomes a place where light negotiates its way in.
Brazilian cotton and ethical precision in materials
The collaboration includes an overcoat in Brazilian cotton, developed by Innovativ. The fabric carries the same ethical precision found in Weinfeld’s architecture: minimal impact, honest matter and beauty born from rigor rather than excess. The choice resonates with MISCI’s ongoing research into sustainability and low-impact materials.
Inside Cine Marabá, where Brazilian cinema history meets MISCI’s contemporary vision, the collection gains a cinematic soul. The runway morphs into street, square and interior space. The body moves like a camera; clothes behave like buildings; and architecture, in turn, learns the movement of fabric in the wind.
The film-show offers Weinfeld a new type of space: not one to be inhabited, but one that inhabits those who wear it. MISCI x Isay Weinfeld becomes an alliance between two creators who see fashion as language and architecture as gesture. When Brazil imagines boldly, it produces not only objects, but worlds.
Creative team and partners
The project reinforces MISCI’s vocation for dense, multidisciplinary visual storytelling. Clothes do not just cover; they narrate. Architecture does not just shelter; it feels. And cinema does not merely record; it breathes through fabric and movement.
Credits
Creative direction: Airon Martin
Styling and casting: Renata Correa
Beauty: Cris Biato
Runway direction: Augusto Mariotti (AM&LC)
Executive production: Estúdio Marina Molina
Art direction and set design: Nídia Aranha
Graphic design: Estúdio O Traço
Press office: MktMix
Sponsors: Heineken, Nubank Ultra Violeta, Instituto Riachuelo
Support: Estúdio Marina Molina, Freixenet, Innovativ, L’Occitane en Provence, Shopping Cidade Jardim, Skelt Cosméticos, The Youth, Vicunha, Werner Tecidos
About MISCI
Founded by Airon Martin, born in Brazil’s Amazon region, MISCI is an emerging label that investigates the intersections of technique, culture and ecology as foundations for a new fashion language. Reading miscegenation as a creative and critical force, the brand builds visual narratives where clothing and design become expanded spaces for identity and reflection.
MISCI delivers high-precision design combined with research in sustainability and low-impact materials. It operates as a contemporary language platform that is multidisciplinary, politically engaged and sophisticated, targeting a global audience that seeks fashion with content, intent and innovation.