Grupo Farol announces the addition of Giovanna Ferrarezi, Cela Lopes, Lucas Selfie and Aline Gotschalg to its exclusive casting.
Rapid growth and new talents
Brazil experiences a thriving influencer marketing scene, with over 3.8 million active Instagram profiles, according to Influencer Marketing Hub. In this scenario, Grupo Farol strengthens its position by integrating new talents into its portfolio.
Key new talents joining the casting include Giovanna Ferrarezi (@giovannaferrarezi), Cela (@cela), Lucas Selfie (@lucaselfie), and Aline Gotschalg (@alinegotschalg), reinforcing the group’s leadership in the creator economy.
Strategic portfolio expansion
The arrival of these creators coincides with strong business growth, with 80% revenue increase in the first half of 2025 and projections of R$ 200 million by year-end. The group also invests in emerging voices such as Julia Cassini, Fred Faria Lima, and Victor Lamoglia.
“We are building a solid ecosystem for the future of digital influence in Brazil, connecting brands and creators while generating long-term value,” says Ana Scavazza, Talent Director at Grupo Farol.
About Grupo Farol
Founded in 2021, Grupo Farol is Brazil’s leading casting agency, representing over 200 talents across various segments including humor, gastronomy, lifestyle, fashion, sports, and music.
Headquartered in São Paulo, the group operates Farol Space, a versatile studio for podcasts, advertising, and audiovisual productions. The agency also develops proprietary projects and offers a complete career development methodology for its talents.
