Zé Delivery invests in experiences, partnerships and technology to deliver its biggest Black Friday and strengthen brand presence.
Zé Delivery, Ambev’s beverage delivery app, is preparing for its biggest Black Friday to date. After closing the last quarter with 5.4 million monthly active users and more than 6 million orders in 2024, the platform aims to surpass these numbers in 2025 through an integrated strategy focused on experiences, technology and omnichannel presence.
With peak shopping expected on November 28, the brand goes beyond discounts, connecting convenience, entertainment and innovation to strengthen consumer engagement.
National campaign strengthens brand positioning
On air since November 3, the campaign “Black Friday calls Zé Delivery”, created by GUT São Paulo, highlights everyday situations that naturally turn into social gatherings, always accompanied by cold beverages delivered by the app, reinforcing its role in consumption moments.
The campaign runs across TV, streaming platforms and social media, maintaining the brand’s humorous and approachable tone.
Partnership with Domingão com Huck
Zé Delivery also launched an exclusive partnership with the TV show Domingão com Huck. Featuring Luciano Huck and Ed Gama, the inserts highlight quick delivery through Turbo Mode, with beverages arriving in up to 15 minutes, and the BLACKFRIDAYZE coupon offering R$30 off purchases above R$170.
Prize draw and digital experience
Through its loyalty program Zé Compensa, the brand partnered with Casas Bahia for a prize draw totaling R$500,000 in rewards. Nine winners will receive a home upgrade kit featuring 22 products, including an iPhone 17 and OLED Smart TV.
Additionally, a dedicated web app will be launched on November 29, allowing users to scan products and unlock exclusive discount coupons, reinforcing the connection between technology and consumer experience.
