Boticário introduces Coffee Unique, a fragrance inspired by Brazil’s love for coffee, combining Arabica coffee and salted caramel to deliver an intense, cozy, and sophisticated olfactory experience. The launch responds to the rising demand for perfumes that convey comfort, energy, and sensory memories.
According to a Jacobs Douwe Egberts study, coffee is present in 98% of Brazilian households, making it the country’s second most consumed beverage. Beyond taste, studies indicate that the coffee aroma can stimulate neurotransmitters like serotonin and dopamine, reducing stress and boosting well-being.
Notes and olfactory signature
Developed using a proprietary extraction method, Coffee Unique combines full-bodied Arabica coffee notes with the sophisticated touch of salted caramel, balancing sweetness and revealing complex layers. Paulo Roseiro, executive director of perfumery at Grupo Boticário, emphasizes that the fragrance turns coffee into a sensory experience that highlights individuality and personality.
The line explores the sweet oriental fragrance segment, with gourmand, warm, and toasted notes, increasingly popular worldwide. Olfactory profiles with coffee, caramel, spices, and wood cater to consumers seeking rich, cozy, and memorable fragrances.
Men’s and women’s versions
Coffee Man Unique Fougère Oriental 100ml Suggested price: R$209.90 (until 11/30: R$164.90) A versatile, sensual fragrance combining coffee, caramel, and lavender, ideal for individuals who value personality and sophistication.
Coffee Woman Unique Floriental Gourmand 100ml Suggested price: R$209.90 (until 11/30: R$164.90) Coffee, caramel, and white flower notes create a creamy, delicate, and refined fragrance, perfect for daily wear.
About Boticário
Founded in 1977 in Curitiba, Boticário is Brazil’s most beloved beauty brand, with the largest franchise network in the country, present in 1,650 cities and 15 countries. The brand offers perfumery, makeup, and personal care products across physical stores, direct sales, and e-commerce. It stands out for initiatives like Boti Recicla and Diversa Beleza, and does not test on animals.
