Black Friday highlights growth in the beauty sector and reinforces the need for safe and conscious dermocosmetic purchases by consumers.
Black Friday traditionally drives strong retail activity in Brazil and significantly increases demand for beauty products, one of the fastest-growing segments in the country, according to ABIHPEC. Campaigns such as Cosmo Friday, by Cosmobeauty, offering discounts of up to 85%, demonstrate market strength but also raise concerns about product safety and informed purchasing.
Skin safety as a priority
Pharmaceutical biochemist and cosmetology specialist Dr. Fernanda Sanches, CEO of Cosmobeauty, emphasizes that high-volume shopping periods require extra caution. “Black Friday is when many people try new dermocosmetics. That is exactly when the risk of buying unsuitable or even counterfeit products increases. Low prices should never be the only factor,” she states.
According to the National Confederation of Commerce, beauty ranks among the top five most searched sectors during Black Friday, driven by growing self-care habits. Still, urgency and excessive promotions may lead to poorly informed decisions.
Cosmo Friday 2025 highlights
Featured products include Retinol Clinic, a facial protocol with “botox-like” effect, and Body Redux Adipozero Circuit, composed of cleanser, exfoliator and ozonated detox mask.
Purchases can be made through the official website cosmobeauty.com.br, Instagram @cosmobeautyoficial and authorized resellers, with careful verification of authenticity.
How to shop safely
Consumers should analyze their real needs, ensure ingredient compatibility with their skin type, verify product registration and check expiration dates. “Buying products near expiration, even with high discounts, can be a poor investment,” warns the specialist.
High discounts may result from logistical or commercial strategies, but buyers must be able to distinguish legitimate offers from suspicious ones, especially online.
Education and responsible consumption
With a market exceeding R$ 130 billion annually, ABIHPEC highlights the importance of consumer education. “Good cosmetics are more than pricing; they represent science, formulation quality and safety. Black Friday can be positive when used wisely,” says Dr. Fernanda.
Mapping real needs, comparing prices and prioritizing daily-use products help transform the shopping period into a responsible skincare opportunity.
About Dr. Fernanda Sanches
A pharmaceutical biochemist and cosmetology expert with postgraduate studies in homeopathy and an MBA in marketing and sales, she has over 25 years of experience in the beauty industry, founding Cosmobeauty and Biomarine.
About Cosmobeauty
For more than 25 years, the brand has delivered professional dermocosmetic solutions, high-performance products and educational training centers, earning notable awards for innovation and excellence.
