Hering launches its Christmas campaign featuring Bruna Marquezine and Seu Jorge in a new version of “O Descobridor dos Sete Mares”, uniting fashion, culture and social impact.
Under the concept “Icon of Brazil. Icon of Christmas”, Hering brings together Bruna Marquezine and Seu Jorge to reinterpret the classic by Tim Maia. The new version blends bossa nova and Brazilian rhythms, evoking emotional connections and celebrating the festive spirit.
Music, memory and identity
The song choice mirrors the brand’s symbol. Like the two fishes in the Hering logo, which cross and connect, the campaign highlights life’s encounters and emotional journeys, reinforcing the brand’s deep bond with Brazilian culture.
According to Fernando Porto, Chief Creative Officer, the campaign marks a new chapter that strengthens Hering’s position as a cultural and emotional reference during Christmas, celebrating a “Basic with Bossa” identity.
“Bringing these icons together reinforces what we already feel: Hering is an icon of Brazil and an icon of Brazilian Christmas,” says Fernando Porto.
Fashion rooted in Brazilian spirit
With the theme “Everything Begins in the Present”, the collection highlights essential pieces with renewed style. Shirts, polos, t-shirts, flowing dresses and linen items appear in updated colors and silhouettes, alongside the Bossa Capsule for holiday gifting.
Minimalist design, timeless patterns and premium fabrics define the collection, reflecting comfort and sophistication for the season.
Social responsibility and impact
The campaign also strengthens Hering’s social commitment through its partnership with the Pact Against Hunger. The initiative will benefit the CEASA Zero Waste Project, redistributing approximately 11.2 tons of food and ensuring 28,000 complementary meals over one year.
The action also helps prevent the emission of around 37 tons of CO₂, reinforcing the brand’s role in promoting sustainability and positive social change.
