Lacoste launches its Fall Winter 2025 Fashion Show Capsule in Brazil, with selected looks presented during Paris Fashion Week. The new drop arrives in brand-owned stores and official e-commerce nationwide, with an exclusive selection also available at nk store.
The launch reinforces the brand’s identity as a global icon of French elegance combined with its sporty heritage. Under the creative direction of Pelagia Kolotouros, the capsule blends sophistication, modern performance and Lacoste’s timeless style with a sharp artistic vision.
Runway inspiration and creative direction
Titled “An Invitation”, the original show took place on the clay court of Roland-Garros, transformed into a refined and intimate cultural space. The scenography referenced the lifestyle of René Lacoste, celebrating his transition from tennis champion to urban fashion icon.
Clean, graphic and contemporary silhouettes connect sports references to the social dynamism of the 1930s, period in which René interacted with creative minds, athletes, entrepreneurs and cultural leaders. The collection invites today’s culture shapers to take their place at the table.
Design codes and iconic reinvention
The capsule features sensuality, bold proportions and recent brand codes reinterpreted with 90s influences. Bias-cut tops, pleated skirts, vibrant double-breasted blazers and scarf dresses mix with wide technical pants and oversized quilted coats.
The Lacoste polo shirt, the brand’s most iconic piece, appears in multiple reinventions: elongated dress shapes, structured knitwear versions and hybrid layered designs. Accessories include new sizes and formats of the Lenglen bag, inspired by the movement of pleated tennis skirts.
Color palette and product availability
The color palette highlights signature brand tones with timeless neutrals and vibrant touches. White, cream, dark green and camel appear in tonal looks, enhanced by bright pink accents.
The collection is available in Lacoste’s selected stores and official e-commerce in Brazil, and will be sold in a special release at nk store starting November 18.
Partnership with nk store
The arrival of the Fall Winter 2025 Capsule strengthens the collaboration between Lacoste and nk store, continuing the initiative seen in previous collections. A Lacoste pop-up will be installed in the Jardins location in São Paulo.
On November 18, a private in-store event will welcome guests to celebrate the launch and reinforce the connection between the brand and the Brazilian luxury market, especially the female audience.
About Lacoste
The history of Lacoste begins in the 1920s with tennis legend René Lacoste, whose innovations transformed both sports and fashion. In 1927, he replaced the traditional long-sleeve uniform with an innovative short-sleeve shirt, which became the iconic Lacoste polo in 1933. Since then, the brand remains true to its legacy, combining elegance, movement and comfort with contemporary style.
