Tommy Hilfiger presents the “A Hilfiger Holiday” campaign, starring singer, actress, and global style icon JISOO, celebrating the most magical time of the year. The Holiday 2025 campaign reinvents festive style with colorful moments, sophistication, and looks reflecting a modern preppy wardrobe.
Staying true to the brand’s tradition of reinterpreting classics, the campaign captures the holiday spirit at its most vibrant: snowy touchdowns, puppies wrapped in ribbons, and surprise guests arriving at the table. JISOO appears in refined winter outfits that combine comfort, femininity, and understated confidence, with festive sparkle and the star’s global charisma. The result embodies the holiday spirit — warm, elegant, and joyful, quintessentially Tommy Hilfiger.
“Holiday celebrations at the Hilfiger home were full of activity — nine children, many guests, and endless games,” recalls Tommy Hilfiger. “This campaign captures that exact feeling. It’s about celebrating with heart and bringing your own style and personality to every moment. And a family holiday wouldn’t be complete without a beloved Tommy family member stopping by — JISOO brings iconic pop culture energy and a special festive glow.”
Holiday 2025 Collection
The Holiday 2025 collection reimagines classic American style with a fresh twist on traditional preppy wear. Cozy textures elevate rugby polos, varsity jackets, and pleated chinos, while structured wool coats, oversized pied-de-poule knits, and tweed sets bring sophisticated collegiate charm.
The Tommy Crest appears as the season’s emblem on sweaters, beanies, and scarves, while the “Tommy’s Cable Knit Shop” features must-have gift pieces — knits in plum, mustard, emerald, and the iconic red, white, and blue. Special occasion looks balance timeless elegance and modern sparkle, with velvet blazers, pleated midi skirts, lady jackets with gold buttons, and sequined and beaded accessories.
The Holiday 2025 Tommy Hilfiger collection is available at https://www.tommy.com“>tommy.com, Tommy Hilfiger stores worldwide, and selected wholesale partners throughout the season. Fans and friends are invited to join the conversation on social media using #TommyHilfiger and @TommyHilfiger.
About Tommy Hilfiger
Tommy Hilfiger is one of the world’s most recognized premium lifestyle brands, inspiring consumers since 1985. The brand merges classic and modern elements, offering apparel, jeans, accessories, and footwear for men, women, and children. Committed to sustainability and inclusion, Tommy Hilfiger employs over 16,000 associates globally, is present in 100 countries, and operates more than 2,000 retail stores, with worldwide retail sales reaching USD 9 billion in 2024.
