Global Sephora event runs May 8–10 at Ibirapuera Park, featuring immersive beauty experiences and tickets from R$750.
The world’s biggest beauty celebration
Sephora announced that the second edition of SEPHORiA will take place in São Paulo, Brazil, from May 8 to 10, 2026, at Ibirapuera Park. The event, part of Sephora’s global tour, follows editions in Shanghai, Paris, and Dubai and is expected to attract more than 4,000 attendees.
Known as Sephora’s ultimate beauty experience, SEPHORiA celebrates creativity, self-expression, and connection through immersive installations, exclusive product launches, and educational masterclasses with top beauty experts.
A sensory and inclusive multiverse
The 2026 edition reimagines SEPHORiA as a “beauty multiverse,” designed as a colorful, accessible space for discovery and connection. Guests can explore 28 participating brands, including Fenty Beauty, Rare Beauty, Dolce&Gabbana, Benefit, Bruna Tavares, Lancôme, Sol de Janeiro, and Drunk Elephant.
Attendees will experience interactive brand activations, exclusive product unveilings, and engaging workshops spanning makeup, skincare, fragrance, and haircare categories.
Tickets and exclusive kits
Tickets are available in two categories: Silver (R$750) and Gold (R$950), granting access to 4-hour sessions and premium kits valued at over R$1,500 and R$2,800, respectively. Sales open on March 3 for Beauty Club members and March 4 for the general public.
The event includes appearances by brand founders, makeup artists, and global beauty trainers, along with complimentary products and giveaways. Visitors can immerse themselves in a world of color, innovation, and celebration.
“SEPHORiA embodies everything that makes our brand special — creativity, interactivity, and inspiration,” says Cataldo Domenicis, Marketing Director at Sephora Brazil.
A global celebration of beauty
“We’re thrilled to bring SEPHORiA back on a global scale with an even more immersive experience than ever,” says Deborah Yeh, Global CMO of Sephora. “Each stop of our tour aims to surprise and connect beauty lovers worldwide.”
Following successful editions in major cities, the São Paulo event underscores Brazil’s importance as a strategic market within the global prestige beauty landscape.
About Sephora
Sephora is the world’s leading prestige beauty retailer, operating in 35 countries with more than 3,400 stores and over 500 brands. Founded in France in 1969, and part of the LVMH Group since 1997, Sephora connects millions through innovative, inclusive, and inspiring experiences that celebrate every form of beauty.