Luan Santana starts general ticket sales today for “Registro Histórico” at Allianz Parque, São Paulo, on 14 March 2026.
Birthday show marks 35 years and nearly two decades on stage
To celebrate his 35th birthday, Luan Santana has chosen to do what most defines him: perform on a big stage. The singer has announced a special “Registro Histórico” show at Allianz Parque, in São Paulo, on 14 March 2026.
The concert is part of his new label and project, also called Registro Histórico, and is designed as a journey through the past, present and future of his career. The set is divided into acts that highlight different eras of his trajectory.
Produced by leading live entertainment company 30e and presented by Brazilian payment technology firm Elo, the event is positioned as a milestone in Luan Santana’s story, combining personal celebration and career landmark.
General sales open today via Eventim and box office
General ticket sales start today, 18 December, at 4 p.m. (online) through Eventim, and from 5 p.m. at the official Allianz Parque box office. Different price ranges and sections are available.
Fans can choose between Upper and Lower Stands, Premium Floor, Gold Seats and a VIP Package, with options for half-price, social ticket and full price. This structure offers alternatives for various budgets and experiences.
The VIP Package includes a Premium Floor ticket, access to the soundcheck, an exclusive merchandise kit and early entry. Detailed times will be announced up to 48 hours before the show on official channels and by e-mail.
Concept debuted with two sold-out arena shows in Curitiba
The public was first introduced to Registro Histórico in October 2025, in Curitiba, where Luan played two sold-out shows at Arena da Baixada, drawing over 70,000 people.
Reactions on social media and in the press highlighted the artistic delivery, large-scale production and strong connection with the audience. The format quickly stood out as one of the major live projects of the year.
For Luan, the show is a powerful statement of his artistic journey in audio and video. The new dates expand this concept into a large-scale tour.
“This project represents my art in audiovisual form and now we are taking this story fully to the stage in a large-scale tour. It’s been 18 years on the road, travelling Brazil and the world with music and dreams, always with the purpose of giving our best to the audience,” he says.
International-standard production and nostalgic setlist
For Registro Histórico, Luan Santana brings an international-level stage production, with more than 2,000 m² of LED screens, a runway shaped like an “S” and a custom-designed main screen.
The stage design is built to enhance each act and immerse the audience in light, visuals and storytelling. The narrative follows the evolution of Luan’s career, matching sound, image and performance.
On the setlist, he moves from hits like “Meteoro da Paixão” and “Você Não Sabe O Que É Amor” to more intimate moments such as “Escreve Aí”. Each era is also reflected in the costumes chosen for specific parts of the show.
References include updated versions of the red shirt and black blazer from Ao Vivo em Campo Grande (2009) and the iconic tie from Ao Vivo no Rio (2010), now reimagined with strass. The goal is to trigger strong memories for long-time fans.
Allianz Parque date projected as historic moment
Staging Registro Histórico at Allianz Parque reinforces Luan Santana’s nearly 20-year journey in Brazilian music. The anniversary, the scale of the project and the stadium’s capacity combine to make the date symbolic.
The show is expected to stand out as one of 2026’s biggest sertanejo events in São Paulo. It merges a personal milestone with a large-scale celebration shared with thousands of fans.
Service – Luan Santana “Registro Histórico” – São Paulo
Artist: Luan Santana – Registro Histórico
Promoter: 30e
City: São Paulo (SP), Brazil
Date: 14 March 2026 (Saturday)
Venue: Allianz Parque – Av. Francisco Matarazzo, 1705 – Água Branca – São Paulo/SP
Doors open: 3 p.m.
Age rating: 16+. Under-18s only when accompanied by parents or legal guardian.
Sections and prices:
Upper Stands – R$ 97.50 (half) | R$ 136.50 (social) | R$ 195.00 (full)
Lower Stands – R$ 172.50 (half) | R$ 241.50 (social) | R$ 345.00 (full)
Premium Floor – R$ 232.50 (half) | R$ 325.50 (social) | R$ 465.00 (full)
Gold Seats – R$ 472.50 (half) | R$ 541.50 (social) | R$ 645.00 (full)
VIP Package – R$ 732.50 (half) | R$ 825.50 (social) | R$ 965.00 (full)
VIP Package includes: Premium Floor ticket, soundcheck access, exclusive kit and early entry (times announced 48 hours before the event).
General sales: 18 December – 4 p.m. online; 5 p.m. at the box office
Online sales: Eventim
Official box office: Allianz Parque – Rua Palestra Itália, 200 – Gate A – Perdizes – São Paulo/SP
Box office hours: Tuesday to Saturday, 10 a.m. to 5 p.m. (closed on holidays, bridges, match days and third-party event days; on the first day of sales, open until the end of the line).
About 30e
30e is Brazil’s largest live entertainment company, recognized as part of the sector’s new generation. With innovation, excellence and people at its core, it has earned the trust of international and local artists and millions of fans.
The company has produced major tours and concerts for acts such as Paul McCartney, System of a Down, Lana Del Rey, Kendrick Lamar, Slipknot, Gorillaz, The Killers and Roger Waters, as well as landmark Brazilian projects like Titãs Encontro, Jão’s SUPERTURNÊ, Natiruts’ farewell tour and Gilberto Gil’s TEMPO REI.
With more than 200 events a year, 30e expects to reach around 4 million people in 2025, reinforcing its positioning of “Delivering Happiness”.
About Elo
Founded in 2011, Elo is a 100% Brazilian payment technology company with its own local platform. This structure allows it to respond quickly and flexibly to client needs.
The brand operates through a broad network of cardholders, merchants, acquirers and issuers, supporting businesses with payment solutions in Brazil and abroad. Its portfolio covers credit, debit, prepaid, corporate and benefit cards.
With a mission to boost digital payments in Brazil, Elo also offers tokenization, fraud prevention tools, QR Code and NFC contactless payments and data-driven consulting services to help partners generate new business.