Cartago’s “A Leveza de Caminhar Juntos” features Bruno Gissoni and presents new Milão Plus Dedo and Malta VII Dedo models.
A Leveza de Caminhar Juntos
Casual footwear brand Cartago has launched its year-end campaign, titled “A Leveza de Caminhar Juntos”. Released on Wednesday, the 10th, the action highlights the pause that typically comes with Christmas and New Year celebrations. It emphasizes time spent together on trips, moments of rest and family gatherings.
To headline the campaign, Cartago chose actor Bruno Gissoni and his family. They are widely recognized for sharing a lifestyle of experiences and adventures on social media. In this way, the brand associates itself with real connections, affection and everyday family life.
The campaign focuses on relationships and shared moments, positioning Cartago as part of this journey. The message goes beyond what people wear and reinforces a way of living guided by comfort, purpose and connection. The idea is to show that walking together matters as much as the destination itself.
Slowing down to enjoy the moment
The campaign’s videos and photos highlight the search for lightness in small year-end travel moments. In the voice-over, Bruno Gissoni delivers the brand’s manifesto, reflecting on today’s fast-paced routine. He calls attention to the feeling that time flies, when in fact we are the ones always rushing.
With this message, Cartago invites the public to slow down and value the rituals of reunion. Shared coffee with parents and grandparents, walking side by side and the hug that only exists when we are truly present gain prominence. Thus, the campaign reinforces the importance of being there for those who really matter.
New Milão Plus Dedo and Malta VII Dedo
As part of the action, Cartago is introducing two new models to its portfolio. The launches are Milão Plus Dedo and Malta VII Dedo, both aligned with the brand’s proposal to blend comfort, style and personality. They strengthen Cartago’s presence in the casual male footwear segment.
The Milão Plus Dedo debuts as an extension of the Milão line, complementing the already known slide version. Meanwhile, Malta VII Dedo reaches its seventh edition with upgrades such as a redesigned upper and a massage insole. These changes were developed to deliver even greater comfort for everyday use.
Offer for different consumer profiles
Christmas, the most important retail date of the year, is expected to inject R$ 84.9 billion into the economy, according to a 2025 Christmas shopping survey by CNDL and SPC Brasil. In this context, Cartago prepares to serve different consumer profiles with a broad portfolio. The brand bets on design, versatility and comfort as key attributes.
The products highlighted in the campaign are priced between R$ 69.99 and R$ 149.99. Therefore, Cartago aims to combine accessible price points with perceived value, offering options for year-end gifting. The proposal is to accompany consumers in special moments with footwear that delivers both style and well-being.