Influencers including Ju Ferraz, Helena Lunardelli and Sofia Wagner join Trussardi and Bacio di Latte at the “La Dolce Vita” collab launch in São Paulo.
Immersive event inspired by Italian summer
Influencer
Ju Ferraz was one of the highlights at an immersive event hosted by
Trussardi in partnership with
Bacio di Latte in São Paulo. The gathering celebrated the launch of the summer collab
“La Dolce Vita”. Held at the Bacio di Latte store in Vila Madalena, with guest list curated by
Rafa Pinheiro, the event brought together influencers, journalists and brand partners. The collaboration aims to blend
design, emotion and the soft aesthetics of the
Italian summer into a sensory experience. The space received special décor to showcase the limited-edition line. As a result, guests were immersed in a universe that connects lifestyle, taste and visual identity.
Limited-edition towels inspired by gelato flavours
The “
La Dolce Vita” collection features a range of
towels inspired by Bacio di Latte’s iconic flavours such as
pistachio,
fragola and
limoncello. These references appear in delicate hues and refined finishes, echoing the Italian DNA shared by both brands. The pieces capture the light, elegant mood of the European summer. Among the guests were
Helena Lunardelli,
Dri Conti,
Giulianna Arcuri,
Sarah Vasconcellos,
Sofia Wagner,
Giovanna Bichels,
Edhie Colucci,
Willy Montenegro,
Thales Lucchesi and
Isabella Rabello. They enjoyed the sensory experience, recorded their favourite designs and flavours and shared impressions of the partnership.
Shared Italian DNA between the brands
According to
Giovana De Pieri, Trussardi’s Head of Marketing and Product, the collab was born from a desire to unite what is most authentic in each brand. Trussardi’s elegance meets Bacio di Latte’s relaxed lifestyle. Together, they create an experience that translates this shared Italian heritage.
“This collab was born from the desire to bring together what each brand has that is most authentic: Trussardi’s elegance and Bacio di Latte’s lifestyle. It is a way to bring our audiences closer and create an experience that reflects this sum of identities guided by the same Italian DNA,” says Giovana De Pieri.
The event officially launched the
“La Dolce Vita” collection, which celebrates the best of the Italian summer by combining gastronomy, lifestyle and design. The presence of leading content creators reinforces the collab’s positioning as a coveted choice for the season. Thus, the partnership strengthens dialogue with consumers who value both emotional connection and refined aesthetics.
