Mynd launches the 2026 Carnival season with major artist blocs, brand activations and experiences that connect culture, entertainment and business.
Official start of Carnival 2026
In São Paulo, an event hosted by Wenny Isa, Lexa and the Bloco Vou de Táxi kicked off Mynd’s Carnival plans. The gathering brought together artists, creators, brands and partners to preview strategies and activations for 2026.
The upcoming season promises even more power, diversity and cultural presence in street blocs and VIP areas. Moreover, actions will span digital platforms that help make Carnival a nationwide phenomenon.
Over a decade leading Carnival projects
With more than ten years operating in Carnival, Mynd has activated over 100 blocos and signed 60 strategic sponsorships. The agency also delivered hundreds of customized activations across Brazilian cities.
The company positions itself as a bridge between brands, artists and communities, offering artistic curation and branded content. In addition, it provides multi-platform editorial coverage and experiences that combine purpose, entertainment and culture.
“When we combine creativity, strategy and culture, the impact is limitless. We arrive at this season with more than a decade of experience building narratives and activations that turn blocos, streets, VIP boxes and platforms into true stages of connection. Our commitment is to keep expanding Carnival’s power, diversity and cultural presence, bringing brands, artists and communities ever closer. What we presented today is only the beginning of a year that promises even more integrated, relevant and unforgettable experiences,” says José Cirilo, CMO at Mynd.
Headline blocos for 2026
Among the highlights is Bloco da Pabllo, one of the most anticipated projects of the season. In 2026, Pabllo Vittar celebrates 10 years of career with an iconic parade through the streets of São Paulo, revisiting all her eras.
The Bloco Modo Surto, led by pop star Luísa Sonza, also returns after drawing more than 120,000 people in 2025. The new edition promises even bigger production, special performances and guest appearances that are already a trademark of the trio.
The traditional Bloco da Preta remains one of Brazil’s most important Carnival movements since 2009. This year, the parade pays tribute to Preta Gil’s trajectory, with Feyjão performing songs that marked generations.
Partner blocos and major artists
The list of blocos led by Mynd includes some of the country’s biggest names. Among them are Léo Santana, Bell Marques, BaianaSystem, Timbalada, Xanddy Harmonia, Durval Lelys, Psirico, Banda EVA, Lauana Prado and Xamã.
The portfolio also features the Bloco Vou de Táxi and the Bloco da Lexa, both with strong popular appeal. Each project is designed with a unique identity and strong social media engagement.
As a result, brands gain visibility during the most culturally impactful moments of the Carnival season. Mynd works to integrate street experiences, VIP spaces, media and digital storytelling.
Isabelle Nogueira shines as Carnival muse
One of Brazil’s most talked-about personalities, Isabelle Nogueira will play a leading role on the avenue in 2026. After dominating conversations on social media and in the press, she returns to Carnival with full force.
Isabelle will serve as a muse in Rio de Janeiro, reinforcing representation, beauty and connection with the audience. She will also be honored in the samba-enredo of G.R.C.E.S. Presidente Vargas samba school, in Manaus.
About Mynd
Founded by Fátima Pissarra, Preta Gil and Carlos Scappini, Mynd is a leading influence marketing and entertainment agency in Latin America. It supports companies and agencies in identifying opportunities, planning strategies and executing ad projects.
The company connects music, entertainment, artists and influencers, and manages an exclusive roster of over 300 talents. Its work includes image management and individual strategies tailored to each artist.
Mynd also identifies opportunities in the advertising market with brands that fit artists’ profiles. In 2026, the agency celebrates nine years in the market, consolidating its role in Carnival and beyond.
