Abrasel launches free booklet with 10 tips to help bars and restaurants increase revenue and retain customers at year-end.
Content targets higher revenues
The Brazilian Association of Bars and Restaurants (Abrasel) released a free booklet with guidelines for bars and restaurants to better use the year-end demand. The material gathers simple suggestions for those who want to turn the festive atmosphere into more customers and higher revenue.
This year, many business owners expect around 20% revenue growth compared with 2023. Because of that, the booklet highlights the need to invest in organization, efficiency and service quality to achieve this result.
According to José Eduardo Camargo, Abrasel’s content and intelligence leader, the guide presents practical paths for those preparing for the season. Thus, the material focuses on the daily reality of hospitality entrepreneurs.
Strategies to attract and retain customers
The booklet brings strategies to reinforce the brand identity of each venue during celebrations. In addition, it suggests creating small menu novelties without complicating operations and using corporate gatherings to attract groups.
The material also recommends ways to encourage word-of-mouth promotion and strengthen the venue’s digital presence. In this way, bars and restaurants can gain more visibility and stand out in a highly competitive environment.
Camargo points out that a welcoming environment and attractive menus are essential, yet not enough in a crowded market. Therefore, restaurants need strategies to be seen, remembered and chosen by potential customers.
“During this period, having a welcoming environment and good menu options is essential, but not enough. Competition in our sector is strong, and restaurants also need strategies to be seen, remembered and chosen. Having an updated profile on Google searches, for example, is crucial and greatly increases the chances of customers choosing your venue,” says José Eduardo Camargo.
Free and practical booklet
With clear and direct language, the guide helps entrepreneurs quickly identify what to adjust or strengthen for the season. Next, it presents practical actions involving operations, communication and customer experience.
The content supports bars and restaurants in adopting simple yet efficient measures to improve year-end results. Thus, the booklet works as a tool for planning teams, organizing service and enhancing satisfaction.
The material is free and available on the Conexão Abrasel platform, bringing together 10 tips to attract, serve and retain customers. Finally, Abrasel emphasizes that early preparation is key to turning higher demand into sustainable revenue.
