Luísa Sonza performs “Luísa Manequim” on Dora the Explorer float at the 2025 Macy’s Thanksgiving Day Parade in New York.
Brazilian pop star on iconic parade
New York, November 27, 2025 – Luísa Sonza was one of the most anticipated attractions at the 2025 Macy’s Thanksgiving Day Parade. The traditional Thanksgiving parade officially opens the holiday season in the United States. Founded in 1924, it brings together musicals, floats, giant balloons and internationally renowned artists.
On the moving stage that crossed the streets of Manhattan, Luísa performed her hit “Luísa Manequim”. She sang on a float inspired by Dora the Explorer, reinforcing the playful, vibrant and iconic spirit of the event. The setting matched the colorful, family-friendly atmosphere of the parade.
Bridging Brazilian pop and U.S. culture
Her presence adds strong international relevance to her career. The performance highlights Luísa’s growing impact beyond Brazil’s borders. It also amplifies the visibility of Brazilian pop music on one of the world’s biggest entertainment stages.
Luísa’s participation in the Macy’s Thanksgiving Day Parade represents more than a single performance. It serves as a symbol of connection between Brazilian pop culture and one of the most emblematic U.S. spectacles, traditionally watched by millions on the streets and on television. The appearance strengthens cultural exchange between the two countries.
With this milestone, the artist further establishes herself as one of Brazil’s rising global names. Her presence in the parade boosts the reach of her music with international audiences and underscores the growing prominence of Latin American artists in major U.S. events.
