Brazil celebrates 8 million international tourists in 2025 and officially announces TurisMall 2026, the tourism and audiovisual festival in Rio de Janeiro.
Ceremony at MAR highlights tourism sector
During a ceremony at the Museum of Art of Rio (MAR), Embratur President Marcelo Freixo highlighted the growth of the tourism sector and officially announced the TurisMall – Tourism and Audiovisual Festival, taking place in March 2026 in Rio de Janeiro.
Alongside entrepreneur and festival founder Mônica Medeiros, Freixo emphasized the strategic importance of uniting tourism and audiovisual on a national scale: “We need to take the best moment of audiovisual and tourism and make them create a great moment for Brazil and better promote its destinations.”
Purpose and vision of TurisMall
The TurisMall aims to train public managers from across Brazil, showing how to sell and promote destinations through tourism, economy, technology, and innovation. Rio de Janeiro is the ideal city to host this national movement.
According to Mônica Medeiros, “Rio de Janeiro embraced me, and I couldn’t have chosen a stronger location to host the country’s largest tourism, business, and innovation meeting. TurisMall chose Rio — and Rio chose Brazil.”
Simultaneous event ecosystem
During TurisMall, multiple events will run simultaneously, covering:
– Tourism – Public procurement – Economy and development – Technology and innovation – Audiovisual – International diplomacy – Conferences and structured meetings
Tourism and Audiovisual Forum
The Tourism and Audiovisual Forum, part of TurisMall, already has institutional support from Ministry of Tourism, Embratur, Fornatur, and Anseditur, consolidating the festival as one of the most strategic events of 2026.
Supporters and strategic partnerships
TurisMall brings together institutional and corporate support from ABIH-RJ, Visit Portugal, RIOTUR, Invest Rio, ILTM, FBHA, LIDE Rio, Embratur, among others, strengthening connections and promoting Brazil’s tourism development.
Connections that move destinations
TurisMall emerges as a national transformation platform, connecting destinations, inspiring narratives, and driving real economic development, consolidating Brazil as a leader in tourism, creativity, and innovation.
