Aviva launches Black Friday News campaign with Zeca Camargo, offering up to 30% off resorts and experiences with daily bulletins and live commerce.
Aviva, a travel and entertainment platform that owns Costa do Sauípe Resort and Rio Quente Resorts, as well as Hot Park Rio Quente and the Turminha da Zooeira brand, introduces its “Black Friday News” campaign in a breaking news format. The initiative is led by Zeca Camargo, who takes on the role of anchor and presents special content focused on boosting sales.
An innovative format combining entertainment and sales
Throughout the campaign, Zeca Camargo delivers daily bulletins recorded at Aviva’s main destinations, sharing exclusive offers, insights and travel experiences. The action strengthens the brand’s strategy of merging tourism, entertainment and real-time engagement.
“Traveling across Brazil has always been part of my journey, and being part of this campaign allows me to showcase destinations that truly transform the travel experience,” says Zeca Camargo.
Discounts and live streaming
Deals offer up to 30% off and are promoted across the brands’ official social media channels. On November 28, the official Black Friday date, Aviva will host three live commerce sessions, one on each brand’s social profile.
“For 2025, we reinvented our approach to offers with a breaking news model hosted by Zeca Camargo,” explains Edson Cândido, Aviva’s Marketing and Sales Director.
