São Paulo, November 2025 – Style icon and fashion influencer Maria Braz embraces a new chapter in her career with a striking hair transformation. Known for her bright blonde locks, she returns to her natural color with a luminous dark blonde, under the expertise of Romeu Felipe, global ambassador of Wella Professionals. The change coincides with her entry into the brand’s select group of influencers.
The transformation took place at ROM Concept, Romeu Felipe’s salon in São Paulo, recognized by the Guinness Book as the largest beauty salon in the world. Maria’s desire to return to her original hair color served as the starting point, and Felipe added a modern touch, balancing tones, delicate highlights, and natural shine that enhances her overall look.
“This result makes me extremely happy. It’s a change that reflects who I am today and opens a new, more natural phase, closer to my original tone. I’ve always been obsessed with quality, whether in my work or in what I consume and recommend. Wella Professionals delivers real results without excess, and this partnership is born from that shared vision of true, intelligent beauty,” says Maria Braz.
Romeu Felipe adds, “Maria has been blonde for many years. Our goal was to bring back her original color with subtle dimension and less contrast, maintaining the shine that has always defined her look. I used Koleston Perfect shades 10/95 and 8/73, and for the lengths and ends, 9/73 of Color Touch, which allow precise control and a sophisticated finish.”
The choice reflects a growing trend toward natural tones and timeless finishes. After seasons of high contrast and vibrant shades, warm and subtle hues are gaining prominence, highlighting natural shine, texture, and individuality.
With her new look, Maria celebrates a reconnection with her essence. “I love the result. This change represents who I am today and opens space for new makeup and fashion combinations, with a more elegant approach close to my original tone,” she shares.
About Wella Professionals
For 140 years, Wella Professionals has set trends and shaped the hair industry. Founded in Germany and present in Brazil since the 1950s, Wella Professionals is part of the Wella Company, offering brands such as Invigo, Oil Reflections, Fusion, Color Touch, Color Perfect, Illumina Color, EIMI, and Blondor. Today, the brand reaches over 4 million professional salons worldwide, combining passion, innovation, education, and inspiration for hairstylists. Wella Professionals is the global number one in hair color and leads the professional treatment market in Brazil.
