Ale Jansen highlights Brazilian culture in Embratur’s official show at WTM London 2025. The choreographer and performer once again brought the power of Brazilian culture to the world’s largest tourism event.
For the third consecutive year, she performed as a dancer and dance captain of the official presentation, strengthening her status as one of the leading international references in Brazilian performances for global events. Her participation reinforces her visibility on a major international stage.
Performance showcases authenticity and artistic strength
Ale emphasizes that WTM serves as an essential platform to present the authenticity and energy of Brazilian art. “Events like WTM are a great opportunity to show the true artistic power of Brazil to the world with respect, authenticity, and lots of energy,” she says.
Her performance is part of the work developed with Oi Brasil, where Ale serves as choreographer, dancer, and cultural advisor. The company is recognized for combining technical precision, Brazilian identity, and visual impact in performances that captivate global audiences.
International career and cultural impact
Founded by António de Freitas and Esther Alvero, Oi Brasil has built more than 25 years of artistic experience across Europe. The duo has created a legacy that connects Brazilian heritage with diverse international audiences through creative and technically refined performances.
With the company, Ale Jansen has performed and choreographed shows around the world, including productions on international cruise ships, performances for members of the British royal family, the Olympic committee, and large-scale projects such as a film from the James Bond franchise. Her journey reinforces her contribution to bringing Brazilian culture to a global stage.
