The actress and comedian joins Philips’ squad to connect cutting-edge technology and entertainment.
Partnership and rebranding
Philips Audio and Video has announced Gessica Kayane (Gkay) as the newest member of its influencer squad. The collaboration strengthens female presence within the brand’s ambassadors and aligns with Philips’ strategy of exploring the intersection of entertainment, fashion, and lifestyle.
Known for her vibrant personality and versatile work beyond comedy, Gkay has built a strong, cross-generational connection with audiences. Recently, she adopted her real name on Instagram, reflecting a more mature phase and a new digital identity.
Cultural impact and innovation
Gkay’s presence in pop culture continues to expand — most recently as a muse for Rio’s Salgueiro samba school. This cultural alignment mirrors Philips’ mission to combine technology with meaningful daily experiences, bridging innovation and emotional engagement.
One highlight of this approach is the Ambilight TV, which integrates visuals and environment through immersive lighting. The feature enhances the brand’s connection to design, lifestyle, and sensory experience, redefining the role of technology in modern spaces.
“Gkay is an absolute reference. For a decade, she has created authentic content that resonates with a wide audience. We’re thrilled to see this synergy on screen.” — Bruno Morari, Marketing Director at Philips Audio and Video
Fans can follow the collaboration and upcoming announcements on @philipsaudioevideo and @gessica throughout the year.
