Cadillac F1 Team drivers debut Tommy Hilfiger fanwear partnership during Bahrain pre-season tests.
Partnership blends fashion and motorsport
Tommy Hilfiger announced that Checo Pérez and Valtteri Bottas, drivers for the Cadillac Formula 1® Team, wore exclusive fanwear from the brand during pre-season testing in Bahrain, held from February 11 to 13. The collaboration brings together two American icons with a shared legacy of bold innovation and design.
As the team’s exclusive fanwear partner, Tommy Hilfiger strengthens its bond with the world of motorsport, bringing its “fashiontainment” concept to the Formula 1® stage at a time of record global popularity for the sport.
Style on and off the track
Global Menswear Ambassador Checo Pérez wore a white polo from the Tommy Hilfiger x Cadillac Formula 1® Team fanwear collection, paired with beige Denton chinos from the Spring 2026 line. Valtteri Bottas opted for a black sweatshirt and tee from the same collection, styled with white Dover shorts and white sneakers.
The partnership underscores Tommy Hilfiger’s commitment to celebrating fashion, culture, and sport, coinciding with the debut of Formula 1’s first new team since 2016.
Legacy of innovation and engagement
For over four decades, Tommy Hilfiger has been part of defining moments in fashion, music, art, and sports, maintaining its dedication to creativity, sustainability, and inclusion. Its collaboration with the Cadillac Formula 1® Team sets the stage for a new era of style and storytelling in the racing world.
Fans are invited to join the conversation using #TommyHilfiger, @TommyHilfiger, and @CadillacF1 on social media.