Strauss unveils its 2026 collections at ABUP Show, Feb. 2–5 at Distrito Anhembi, featuring authorial crystal and premium porcelain.
From February 2 to 5, 2026, Strauss will take part in ABUP Show at Distrito Anhembi in São Paulo. In this way, the brand reinforces its positioning in handcrafted crystal and in Brazil’s luxury market.
The Santa Catarina-based company will present new releases to professionals and key opinion leaders. In addition, it highlights its main differentiator: an authorial, artisanal savoir-faire applied to one-of-a-kind pieces.
Craft tradition and roots
Founded more than four decades ago, Strauss is based in Pomerode, in Santa Catarina’s Vale Europeu region. However, the company says its reputation is grounded in rare expertise on the global stage.
The brand works with crystal that is mouth-blown and hand-cut using ancestral techniques. As a result, it connects its craftsmanship to methods associated with centuries-old European houses.
This technical mastery is paired with authorship and respect for time. In this way, Strauss supports a contemporary vision of luxury and expands across crystal, premium porcelain, and luxury-gifting objects.
New porcelain and crystal pieces
At ABUP Show 2026, Strauss will introduce Colline, a porcelain collection inspired by the landscape and calm rhythm of the Serra Catarinense. The palette features warm, natural tones that evoke autumn and comfort.
The Mythology – Apollon line, made in bone china, opens a new creative chapter by exploring balance between strength and delicacy. Next, the Irlanda vase reinterprets the Irish Diamond Cut technique in a contemporary way.
Another release, the Diamante vase, explores jewelry-inspired cuts. As a result, the brand underscores its range across décor pieces and refined gifts.
Simetria stemware and the ultralight Nimbus
The Simetria stemware collection stands out for geometric lattice patterns. In this way, it creates a richly cut surface that enhances the piece’s three-dimensional look.
In the ultralight stemware segment, Strauss presents Nimbus, described as a universal glass designed to pair with different wine styles. In addition, the piece combines ultrathin rim, bowl, and stem with a high level of resistance.
The company credits this performance to an exclusive mineral blend and its stem zero technology. Finally, it highlights an intense shine finish, anti-fog treatment, and absolute transparency.
About Strauss
Strauss is a Brazilian manufacturer of high-end crystal and porcelain. Meanwhile, the company emphasizes handcrafted production led by master artisans, focused on transparency, brilliance, and precision.
According to the brand, its porcelain line combines tradition and innovation. In this way, the portfolio includes stemware, tumblers, decorative objects, and gift-oriented pieces.
Service
ABUP Show
Date: February 2–5
Hours: 10 a.m. to 7 p.m.
Venue: Distrito Anhembi – São Paulo