Vivelavu hosts ZIEL’s launch on Jan. 28 in Ipanema, with an exclusive window display from Jan. 26–30 and a grape-inspired sensory experience.
Vivelavu will host the launch of beauty brand ZIEL on January 28, from 5 p.m. to 8 p.m., in Rio de Janeiro. In addition, the store will feature an exclusive window display from January 26 to 30.
The activation reinforces Vivelavu’s positioning around beauty, wellness, and sensoriality. In this way, the space connects purpose-driven brands with an audience focused on quality and authenticity.
Grape-inspired setting
For the launch, Vivelavu will stage an environment inspired by Rio Grande do Sul grapes. The scenography aims to create a natural, elegant, and sophisticated visual and sensory atmosphere.
The grape concept ties directly to Upcycling Beauty, also known as Circular Beauty. Thus, the event highlights the idea of reusing high-value natural ingredients.
According to the presentation text, grape seeds rich in antioxidants symbolize this transformation process. In this manner, natural residues gain a new role as effective cosmetic actives.
Circular beauty and clean formulas
ZIEL positions itself as a Circular Beauty brand that blends nature and science. The brand highlights clean formulas designed to deliver effective results with environmental responsibility.
With the launch, ZIEL joins Vivelavu’s curated brand selection. Moreover, the partnership reflects current demand for conscious consumption and authenticity.
Founder appearance and in-store activations
The event will include the presence of founder and CEO Ana Koff. She will present ZIEL’s philosophy to the public and the press, centered on respect for nature.
The brand says it was created by a real woman for real women. In this way, it combines high technology, high performance, and 100% clean formulas.
During the window-display period, Vivelavu will run the “Magic Envelopes” action, offering up to 10% off and exclusive gifts. Thus, the activation encourages interaction and strengthens the shopping experience.
The launch also includes a cocktail with organic grape juices, antioxidant fruits, and a selection of nuts. Finally, a saxophonist performance rounds out the sensory proposal.
Service
Venue: Vivelavu
Address: Rua Garcia d’Ávila, 173 – Loja F – Ipanema, Rio de Janeiro
ZIEL launch: January 28
Time: 5 p.m. to 8 p.m.
Exclusive window display: January 26–30
Instagram: @vivelavu