New eye serum with squalane and 5% niacinamide aims to brighten, depuff, and hydrate the eye area for all skin types.
Biossance has expanded its portfolio in Brazil with the Squalane + 5% Niacinamide Brightening Eye Serum. Introduced in January 2026, the serum was developed for all skin types. In addition, the brand highlights benefits for reviving the look of tired eyes.
According to Biossance, the product works from the first application. In this way, it helps restore brightness, freshness, and a more rested appearance to the eye area. The fast-absorbing formula fits into daily routines.
Formula and daily routine
The serum features 5% niacinamide, oil-soluble vitamin C, caffeine, targeted peptides for the eye area, and plant-derived squalane. The key ingredient comes from sugarcane, the brand’s main source. Therefore, it is designed to deliver lightweight hydration.
Biossance says the serum does not feel heavy or accentuate fine lines. On the other hand, it is positioned as a prep step before makeup. Next, the brand also suggests morning use to help awaken the eyes.
Consumer study and applicator
In a consumer clinical study, 100% reported the eye area looked brighter, less puffy, and more hydrated after 28 days. The regimen required twice-daily application. However, the claim is based on questionnaires from a 28-day study with 30 women.
The launch includes a 360° applicator with a stainless-steel roller. The brand says it glides smoothly and provides a cooling sensation. In this manner, it also supports drainage around the eyes.
Price and availability
The Squalane + 5% Niacinamide Brightening Eye Serum will be sold for R$359.00 in Brazil. It becomes available starting January 20, exclusively at Sephora Brasil. As a result, it can be found in physical stores and on the retailer’s e-commerce.
About Biossance and Sephora
Biossance positions itself as a clean beauty pioneer powered by biotechnology. The company says it recreated squalane in an ethical and sustainable way. In addition, it states it bans more than 2,000 ingredients it considers harmful.
All Biossance products are described by the brand as vegan and cruelty-free. In this way, the company reinforces a safety-and-efficacy message. Finally, it emphasizes a clean and sustainable beauty approach.
Sephora operates as a global beauty retailer in 34 countries. The company reports a workforce of 52,000 and an omnichannel network with 3,000 stores and digital platforms. Meanwhile, its assortment includes around 500 brands plus Sephora Collection.