Demi Moore joins Kérastase as global ambassador and leads the Chronologiste campaign, shot in New York by Inez & Vinoodh.
Oscar-nominated actress, producer, and New York Times best-selling author Demi Moore is the new Global Brand Ambassador for Kérastase. In addition, the luxury professional haircare brand highlights elegance and authenticity as core themes of the partnership.
With a decades-spanning career, Moore has repeatedly reshaped what it means to lead in Hollywood. As a result, Kérastase links her story to a free, inspiring, and timeless vision of femininity.
Career and recent recognition
Kérastase cites Moore’s roles in Ghost, Indecent Proposal, G.I. Jane, and The Substance. Next, the announcement points to her most recent work in season two of Taylor Sheridan’s series Landman.
However, the release also emphasizes recent awards recognition. It states that Moore earned a Golden Globe, a SAG Award, and an Oscar nomination in the same year.
Hair as a signature
Kérastase frames Moore as a long-standing hair reference. Currently known for long black hair, she has also embraced striking changes, from a shaved head to a modern pixie cut.
In this way, the brand positions hair as a tool for transformation and emotional expression. For Kérastase, her looks signal strength, individuality, and lasting elegance.
Influence and women’s empowerment
The announcement connects Moore’s influence to women’s empowerment. Over the years, she has addressed issues such as ageism and sexism, using her voice to support new narratives.
In addition, the release notes she was named among TIME’s 100 Most Influential People. It also says Glamour recognized her as Global Woman of the Year.
New campaign and Chronologiste
The campaign introduces Kérastase’s new global push for the revamped Chronologiste line. Meanwhile, the brand highlights its long-standing collaboration with photographers Inez & Vinoodh.
The images were shot in New York and aim for a timeless, sophisticated aesthetic. Finally, Kérastase signals that more updates will be shared soon.
“I have always admired Demi’s extraordinary presence, both on and off screen. She uniquely brings together elegance, strength, and authenticity, inspiring generations.”
Amber Zak Yopp, Global Brand President of Kérastase, says Moore embodies the spirit of the Kérastase woman. According to her, Moore’s hair is more than beauty, serving as a symbol of confidence and freedom.
“It is an honor to join the Kérastase family as the brand’s Global Ambassador. My life has been shaped by love, growth, and new experiences — and my hair has been with me through all of them.”
Moore adds that she believes hair carries a singular energy and personal history. Therefore, she ties beauty to authenticity and embracing who you truly are.
About Kérastase
Founded in 1964, Kérastase is a global leader in professional hair treatment. The brand offers more than 100 products, is sold in around 60 countries, and reaches 20 million consumers, according to the release.
Women remain at the center of the brand’s positioning, with a focus on luxurious, personalized care. In addition, Kérastase highlights the role of specialized hairdressers in diagnosing hair needs and recommending tailored routines.
About the L’Oréal Group
The L’Oréal Group has operated in beauty for 115 years and holds a portfolio of 38 brands. In 2024, it reported sales of 43.48 billion euros and more than 90,000 employees worldwide.
The Group operates across multiple distribution channels, including mass retail, department stores, pharmacies, hair salons, travel retail, branded retail, and e-commerce. As a result, Research and Innovation remains central, supported by 4,000 dedicated researchers.
The release cites the L’Oréal for the Future program and sustainability goals set for 2030. In Brazil, the company marked 65 years in 2024 and reports a portfolio of 22 brands in the country.