Águas de Ipanema opens its new kiosk on January 14 at Galeria Ipanema 330, with a public cocktail reception, beauty activations, and in-store exclusives.
Águas de Ipanema will open its first physical kiosk in Ipanema on January 14. The space is located at Galeria Ipanema 330, near Nossa Senhora da Paz Square. In addition, the opening will feature a public cocktail reception starting at 2pm.
According to founder and CEO Kátia Silva, the address reinforces the brand’s roots in the neighborhood. In this way, the kiosk launches as a meeting point and an experience-driven space. She also highlights a sensory approach that brings together the five senses and emotion.
Sensory focus and customer experience
The event signals a new phase for Águas de Ipanema, centered on closeness to customers and personalized service. Meanwhile, visitors will be able to explore the product line and join a schedule designed to engage the senses.
To mark the opening, the brand will offer special discounts and exclusive kits available only at the kiosk. Additionally, the in-store offers include differentiated payment conditions during the event.
“Ipanema has always been our starting point. Now it is also our meeting point,” says Kátia Silva, founder and CEO of the brand.
Activations, services, and cocktail reception
Planned activities include a prize fishing game with giveaways and the distribution of personalized bracelets. Next, guests can visit a tech-enabled area for professional skin analysis and diagnostics.
The program also includes esthetician services and massage sessions. In addition, the cocktail reception will feature food and drinks in partnership with Arbolê and Sensaciolé Aguiar, with tasting areas on site.
Designed to be Instagrammable, the kiosk aims to deliver an immersive beauty and wellness experience aligned with Ipanema’s lifestyle. On the other hand, the opening also strengthens the brand’s ties to the neighborhood’s creative scene, with influencers and partners in attendance.
Service information
Event: Águas de Ipanema opens its first kiosk in Ipanema
Date: January 14, 2026
Time: 2pm to 7pm
Location: Galeria Ipanema 330 — Rua Visconde de Pirajá, 330, Ipanema, Rio de Janeiro (RJ)