17-year-old Bahian model discovered by Mônica Mota stars in Renner’s third consecutive campaign.
Discovery boosts career
Yasmin Cunha, a 17-year-old from Bahia, emerges as the new face of Renner. Discovered by Model Club Agency, led by Mônica Mota, she heads to Porto Alegre in December. There, she features in the brand’s third straight campaign.
Yasmin rose from humble beginnings. Scouts found her on Salvador’s Barra beachfront. Today, she pursues worldwide recognition in modeling. “I was born to model and want to be known globally,” she states.
Entrepreneur uncovers talents
Mônica Mota has worked in model agencies since 1992. She has shaped over 100 careers using direct book strategies. These include runway techniques, behavior training, English lessons, castings and consulting.
“Yasmin was a delightful discovery on February 2nd and quickly became one of Renner’s faces. For a girl from a simple background, this recognition means a lot.”
Key names she propelled include Josefa Santos, Camille Vitória, Ana Lopes, Ana Cardoso, Anita Pozzo, Bruna Luisy, Luma Victoria, Sophia Lisboa, Beatriz Conceição, Divaney Ferreira, Alan Macêdo and Yasmin. Thus, Bahia produces rising stars for the national scene.
Sharp eye for scouting
Mônica invests in authentic, structured campaigns. She ensures safe, ethical environments to showcase models. On the other hand, these efforts strengthen Bahia’s creative sector through local partnerships.
“Bahia has much talent, but the market faces consolidation challenges. One effective strategy is connecting models with local brands,” the entrepreneur explains. Therefore, these initiatives build professional ties.
Partnerships with local brands
Model Club Agency partners with Ateliê Mão de Mãe, Mahina, INTTUÍ, Raio and BoaH. These collaborations boost model visibility and professionalize Bahia’s fashion market. Meanwhile, they create solid portfolios.
Local brands directly shape model paths. They foster recognition and open doors for both sides. “When a local brand invests in a starting model, it builds a consistent portfolio,” Mônica concludes.