Specialty coffee chain marks decade with 90 units across 10 states and plans expansion to 130 stores by end of 2026 with new formats.
Sterna Café hit 10 years in 2025 with strong growth. It opened 29 units, up 52%. In addition, it runs stores, kiosks and mobile carts.
Spanning 10 states, sellout rose 44%. Gains mirror specialty coffee demand. Thus, it starts 2026 with 90 stores, targeting 100 by Q1 end.
Expansion and rising market
Plan calls for 130 units by December 2026. Standardization and franchisee support drive pace. Silvana Buzzi, CEO, points to origin grain consumption boom.
“Our audience grows steadily with more grain options and quality available. This expansion strengthens the entire chain.”
Brazil’s specialty coffee market expands. New audiences embrace filtered methods daily. As such, consistent operations like Sterna thrive in high-traffic spots.
Franchise recognition
In 2025, it earned ABF Franchising Excellence Seal. Metrics cover support, training and ROI. Yet, they affirm decade-long system maturity.
Entry investment starts at R$220,000. Average payback spans 18-24 months. Formats suit varied entrepreneur profiles.
2026 strategy
Focus stays on openings and format innovation. Mobile carts appeal for compact setup. Silvana Buzzi stresses brand consolidation and consumer shifts.
“Our positioning reflects Sterna Café’s commitment to planned expansion and operational consistency.”
About Sterna Café
Deiverson Migliatti launched after 72-country trips. He toured 1,000 cafes spotting Brazil coffee potential. Name nods to migratory sterna bird.
Franchised in 2016 as premium with 100% specialty grains. Monthly “Grão Visitante” featured. Units are photogenic and immersive. Targets 130 by 2026.