BOSS capsule honors Year of the Horse blending Chinese goldsmithing, tailoring and ambassador Wang Shun in luxurious jackets, hoodies and jeans.
BOSS launches collection drawing on Chinese gold craft. It fuses ancient techniques with German precision. In addition, it sets festive zodiac tone.
Wang Shun, swimming champ and ambassador, fronts the campaign. His drive mirrors Horse ambition. Thus, film evokes New Year prosperity.
Craft in modern pieces
Features engraving, cloisonné and filigree. Gold patterns adorn jackets, knits and denim. Red, white, black palette highlights opulence.
Hero leather jacket uses laser for sculpted relief. Jacquard vests and velvet sweaters follow. Embroidery nods to granulation and filigree.
Chinese-inspired names infuse daily wear. Hoodies and polos layer complex prints. As such, heritage meets modernity.
BOSS legacy
Brand honors tailoring and premium quality. Capsule embodies bold authenticity. On the other hand, it celebrates zodiac strength.
About BOSS and HUGO BOSS
BOSS serves driven individuals with tailoring and casual. Reaches 500 global stores. Part of HUGO BOSS, premium leader with €4.3B in 2024.
Operates in 129 countries via 8K points and online in 74. Employs 18,500 from Metzingen, Germany. Yet, prioritizes passion and purpose in apparel.