Independent chain records expansion, awards, and innovations, with strategic plans to tackle 2026 challenges like World Cup and elections.
Expansion and top performance
Vilarejo Hotels grew 36% in 2025. They opened Aqua Vila at Hotel Fazenda Vilarejo. Thus, they expanded leisure area by 6%.
Occupancy rate exceeded 95%. In this way, it beat market average. On the other hand, it boosted unique guest experiences.
Leadership changes
Fátima Rodrigues took operational directorship. Paulo Marcelo Garcia leads Hotel Fazenda Vilarejo in Conservatória. Meanwhile, Ricardo Peixoto manages Hotel Vilarejo Praia, the area’s only all-inclusive.
Awards and recognition
The chain won Social Action and Entrepreneurship at Top Hotéis Rio. Plus, it was named best hotel by Melhores Destinos for second year. João Mello received CIETH Tourism Highlights 2024.
Clube.V innovation
In August, they launched Clube.V for partner agencies. The program blends commercial incentives and service investments. Therefore, it shows promising results.
2026 strategies
João Mello warns of World Cup and elections. “We increased staff and strategic planning”, he states. Thus, they strengthen online communication.
“Our strong online presence, with 440k followers on Vilarejo de Fazenda and 390k on Vilarejo de Praia, will help us.”
High interest rates boost travel. However, the group sees leisure opportunities.
Vilarejo Group
Active 40 years in hospitality. Runs finishes network in nine cities. Employs over 900 staff.