Scopen study highlights Sato’s TV case and Andrade’s entrepreneurship among top 10 admired by ad market.
Second Influence Marketing Scopen edition
Scopen released Influence Marketing Scopen. It analyzes brand-creator relations. Moreover, maps high-impact names in business.
Report surveyed 230 agency executives. It assesses credibility and concrete results. Thus, reflects influence marketing sophistication.
Sabrina Sato as top case
Sabrina Sato leads as most interesting case. Sole list member from TV, she stays relevant over two decades. However, navigates communication cycles.
Meanwhile, Bianca Andrade ranks third. She shifts from digital to entrepreneurship via Boca Rosa. This blends audience and strategic vision.
Other ranking standouts
Silvia Braz shines with 15-year solid career. On the other hand, Mari Krüger and Luana Zucoloto redefine standards. Next, Lara Santana and Lucas Rangel follow.
Also listed: Camila Fremder, Camila Pudim and Alvxaro. Therefore, they value professionalism and ROI in Brazilian ecosystem.
Top 10 most cited
1. Mari Krüger
2. Luana Zucoloto
3. Bianca Andrade
4. Lara Santana
5. Lucas Rangel
6. Camila Fremder, Camila Pudim and Sabrina Sato
7. Alvxaro and Silvia Braz
Finally, study shows ad market maturity.