The new Infinity edition brings continuous lenses, high-tech design, and a minimalist futuristic aesthetic.
Futuristic design and fluid aesthetics
Chilli Beans introduces the Infinity 2025 collection, a direct evolution of its iconic design line. The brand reinforces the concept of infinity through continuous, seamless lenses that express fluidity, movement, and innovation in fashion.
The highlight remains the single-piece lens that spans the front frame, creating a clean, modern silhouette. Moreover, straight, angular temples emphasize a minimalist aesthetic, delivering boldness and balance for those seeking refined style with distinction.
Style, innovation, and identity
The collection includes both classic tones like black and brown and more daring translucent and mirrored finishes. As a result, each model evokes a futuristic atmosphere that combines elegance and individuality.
“While the market follows trends, Chilli Beans creates its own language. Infinity proves that.”, says Marcel Gignon, Design and Licensing Director at Chilli Beans.
With its urban and contemporary look, the line targets men and women who live at the intersection of fashion, innovation, and the digital lifestyle. Thus, it blends versatility with strong design identity, reinforcing Chilli Beans as a creative force in visual design.
Launch and availability
The collection is available in all stores and on the brand’s e-commerce starting December 26, with prices from R$199. In this way, Chilli Beans invites consumers to begin a new cycle combining modern aesthetics and timeless design.
About Chilli Beans
Founded in the late 1990s by Caito Maia, Chilli Beans is now the largest sunglasses brand in Latin America, with over 1,000 stores across multiple countries. Pioneering the self-service eyewear concept, it also follows a fast-fashion model, launching ten new products weekly.
With 25% of Brazil’s market share, the company is ranked as the Most Admired Brand in Brazil for eyewear by IBEVAR and is featured as a successful business case at Harvard Business School.