Supermarket Blue in Barra da Tijuca hosts Coca-Cola’s Christmas Caravan this Sunday, 21, with Santa Claus, family activities and a full concept store experience.
Coca-Cola’s Christmas Caravan arrives at Supermarket Blue
Keeping the Christmas spirit alive, Supermarket Blue will welcome the traditional Coca-Cola Christmas Caravan this Sunday, December 21, from 6 p.m. to 7 p.m.. The event takes place at the store on Avenida das Américas, 12,700, in Barra da Tijuca, opposite the Blue condominium.
Designed for the whole family, the activation features Santa Claus, who will be available for photos and videos with customers. In addition, visitors can enjoy recreational activities aimed at children and adults.
According to Fabíola Palo, Marketing Manager at Grupo Torre, the caravan reinforces the festive mood at the end of the year. She notes that the goal is to spread good energy and offer fun moments for families in the region.
Concept store combines assortment, expertise and technology
The Supermarket Blue unit operates as a concept store for the chain, offering more than 10,000 products. The assortment includes imported items, artisanal goods and products not usually found in traditional supermarket shelves.
Customer service is another highlight, with trained specialists in wines, coffee, perfumery, meat and healthy products. This structure allows shoppers to receive tailored guidance at the point of sale.
On the sustainability front, the store provides free chargers for electric cars. The infrastructure also includes 26 checkouts, four of them as self-checkout, and 300 parking spaces.
The store features a modern design with extensive use of LED panels and digital signage. Centralized pricing and communication systems and self check-out technology contribute to a more agile shopping experience.
Delivery services, convenience and leisure for families
Supermarket Blue’s delivery service offers several options, including purchases via website, WhatsApp and home delivery. This flexibility aims to adapt to different consumer routines.
The complex also houses a kids’ area, restaurants and convenience outlets such as a pharmacy and clothing repair services. The idea is to provide a complete experience that goes beyond grocery shopping.
By combining services, leisure and themed events like the Christmas Caravan, Supermarket Blue positions itself as a meeting point for families in Barra da Tijuca.
Supermarket chain: price and proximity across Rio state
Founded in 2009 from the association of small, medium and large supermarket companies in Rio de Janeiro state, the Rede Supermarket has become a reference in competitive pricing.
With 149 stores and 24,000 employees, the chain attributes its growth not only to prices but also to its wide network and trained staff. The slogan “É preço, É perto, É Supermarket” emphasizes savings in both time and money.
The stores are spread across the city of Rio de Janeiro (North, South, West and Downtown areas), the Metropolitan Region, the Baixada Fluminense, the Lakes Region, the Serrana Region, the Médio Vale do Paraíba Fluminense and the North Fluminense.
In these areas, the network aims to stay close to customers’ homes, offering quality products, services and stores. The Christmas Caravan event at Supermarket Blue reinforces this bond with local communities.